this post was submitted on 08 Jul 2023
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An Sso account would mean one identity across all instances, which can be tracked and monitored.
Users using different account on different instances with different passwords are a lot more difficult to track.
Googles entire operation is about connecting users across different websites using identifiers and so on, because that's where the value is. All that data under one profile is highly valuable to them.
It's always like this by the way - users give up privacy for convenience or "safety".
Later, you add ads when it's too convenient to move away from the service.
You could still make separate identities if you choose. At present you're still using a single one to interact across the fediverse (unless, of course, you make another one in the same way), so no additional loss of privacy