this post was submitted on 27 Sep 2023
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there's no way to briefly cover the breadth and depth of all go-to-market strategies though. B2B, B2C, N4P, and then by vertical, by segment, by persona, by horizontal, by business unit, country, technographics, firmographics, psychographics... there are as many different methods as there are companies, and in many cases several methods within a business unit within a company.
I know it's tempting to say "I hate all marketing," but I'd ask you to consider that sometimes we do like it — when a new restaurant opens that looks good, when the new series of our favorite show comes out, when a new game or movie comes out, a new Warhammer collectable, Pokémon card, muscle car, the latest match of the sports team we support...
There must be some profit-driven entertainment you enjoy and it's unlikely you were motivated to enjoy it by knowing the creators personally.