For us, probably 1 in 10-15ish say they never signed up. We also have a double opt in, meaning every single one of them opened an email and clicked a link to confirm they wanted to keep getting marketing emails
About 0.2% of people unsubscribe every time we send something out
That's... an astonishingly low number.
It's more understandable when you realize that it's less effort to mark it as spam than it is to go through all the unsubscribe hurdles.
Funny you say this. Every few months I search my emails for "unsubscribe" and click through each of them to... unsubscribe. I've always been pretty religious about this somehow believing that even though the impact may not be immediately obvious it would be in the long run the best way to avoid bullshit emails.
Just last week I finally turned the corner and just thought fuck it, unsubscribing may be the "right" thing to do in some kind of ideal sense but it's just a waste of time. Just mark it as spam and move on.
You're braver than me... Most of the time "unsubscribe" is actually a signal that the spam was received by a mailbox with a live human reading it, and they automatically sign you up for several other mailing lists.
I don't think this is really true.
The vast majority of mailing lists these days are run by mailchimp or whoever who have an active interest in avoiding spamming people who have opted out.
Also, what's the point of sending spam emails to the type of person who unsubscribes from mailing lists? It costs nothing to send an email. Spammers don't care whether there's a live human at a specific address. I think if you trimmed your list to only people who had unsubscribed, you'd get a lower hit ratio than just sending to any address you can get your hands on.
The typical benefit to spammers for someone clicking the links within an email is to find out if a live person is watching them, or if the email address is still active. The people who sell address lists to spammers can actually charge more if their list is "confirmed" good active mailboxes. What good is a million email addresses if 50% or more of them go to abandoned mailboxes? But if you can pay the same price for 100,000 confirmed addresses and you get even a 1% response rate, it was money well-spent (and the seller passes your confirmed email on to a couple dozen other unscrupulous spammers).
I hate marketing emails and never willingly signed up for any of the ones I'm complaining about. It's always been a case of a hidden box or a sudden decision to create a new type of email and opt me in automatically. That's why I popped the question here.
The unsubscribes? Or the "I never signed up for this" count
On the unsub front, only ~30% of our mailing list engages with sends (opens the email), and I'm willing to bet up to 50% of our mailing list is "dead" emails, so really it's 2-3x that number in practice. We have CASL to comply with so we aren't willy nilly with adding people to our list either.
"About 0.2% of people unsubscribe every time we send something out"
Oh hey that's me!
My email is commonly used by people in other countries who are either too stupid to know their own or maliciously doing it. I mark as spam and opt out of countless things I never signed up for.
I’m sorry, I can’t answer your question, but I have experienced companies lying about their email marketing opt-ins.
I placed an order with a company (it was the NEC in Birmingham) and distinctly remember clicking the “I do not consent” box and got emails anyways. I contacted them and asked them to look into it, guessing it was a bug. They got back to me and said it wasn’t possible for that to happen, and I must have misremembered.
I signed up for a new account, explicitly ensuring I was opting out from emails, with a fresh email address then logged in to check my communication preferences - the account was opted in.
I contacted them with this information and they basically wrote me back apologising that I had been misinformed, but letting me know that they were still legally in the clear and that the checkbox was actually just a “nicety” that they didn’t need, and that they relied on legitimate interest rather than user consent for marketing.
Red Funnel Ferries recently sent a survey to, from the looks of it, everyone who had ever booked online with them.
My guess is that they gave the "wrong" email database to the survey company. The one that for GDPR reasons, probably wasn't supposed to exist any more.
In my country the checkbox must be for opt-in. And it must start off unchecked.
I mark any email that I didn't intend to sign up for as spam, and I never intentionally sign up for emails from companies.
If Gmail offers a "mark as spam and unsubscribe" option, I use it.
I hope that adds just the tiniest push for Google to automatically mark these types of emails as spam and encourage companies to do better.
But then, I do this maybe once a month with Google's own emails, so 🤷.
Not an answer to your question, but yesterday I was annoyed that I unsubscribed to an email list and there wasn't an option to select that I never signed up for it. My email address has my first initial in it - and my user name does not stand for JulieBalls, seeing that my name isn't Julie. However, that doesn't stop Julie for signing me up for all sorts of shitty emails like "Hi Julie, Rand Paul needs your support to fight Facist Fauci", "Julie, this is Reverend Fuck Knuckles and I need you to pray for Trump", etc.
When I unsubscribe from these lists they usually make me select an option like "I'm no longer interested in this content." I'm like "bitch, I was never interested in your trash-ass content!"
My mum always gives her email address as her full name @gmail.com
She doesn't have an email account with gmail. She had a work email account but retired years ago. She's never signed up for it. Chances are somebody else took it a long time ago. But she just thinks this is how emails work. It's how mine looks. Why wouldn't hers be similar? So anytime anybody asks for an email, that's who gets it. Some poor woman in another country quietly marking doctors appointments as spam.
Yeah, I have some yank doing that to me regularly on my email address. She has kids, and a car. Get a lot of car repair and rego emails. And childcare emails. I emailed her kids child care to tell them I wasn't in the US, didn't have kids, and couldn't find their unsubscribe button. They sent me irate messages back telling me that her poor toddlers would be sent home if I kept sending things like that... I told them it was a major security risk to send such emails to an unconfirmed email to a random stranger overseas. They eventually got the hint, or possibly phoned the mother, as they eventually shut up, but it took a few tries over several weeks.
I often wonder about her, but she is impossible to communicate with directly. I just get her mail, but have nowhere to forward it to.
My lady has signed up for Care.com to be a nanny, and I frequently get inquiries from families looking to hire her. But yeah, I have no way of actually getting this info to her, since I don't know her real address. I considered doing a password reset to make her have to get another account, but I wasn't sure about the ethics and legalities of that.
Your mom and Julie are probably best friends, cause that's exactly what's happening with my email account. It's like every 6 months, she signs up for something new. I'm guessing she must be confused when she never gets the communication she signed up for? But she probably has a very loose understanding of how email actually works.
Yeah, I’ve been signed up for businesses in various US states by people who share my name. This must be what they’re doing. Sometimes I even get sent receipts and insurance policy documents.
I was on Gmail back in the invite-only days, so I got a good address. By now, I have had about a dozen different people do this to me. Some are very persistent in believing that my address is theirs.
I had one couple who used my address for everything. They ordered a laptop with my email. ITunes, Netflix, disney+. They'd signed up for USPS's informed delivery with my account. I could have stolen so much shit from them over the years. But I always tried to correct the issue.
It finally stopped when they used my email for their wedding registry. Instead of trying once again to do the right thing, I logged into the registry, removed all of their tasteful items, added a faux tigerskin rug (the kind with the whole head at one end), a bunch of this jewel-tone stuffed curvy furniture that would be perfect for a 70s fuckroom, clown-themed carnival games, a popcorn cart, and a shitload of baby items.
God that sounds wonderful! Quality malicious prank
Same here. Still blows my mind though. Like do these people think if they just write down an address, then it's magically theirs?
The amount of people who think that their email is only accessible on one computer (as if it were a literal mailbox) actually leads me to believe that yes, many people probably are this dumb.
I wonder this often.
Not a lot of companies actually look at/care about that metric.
It's more there for the providers of the email sending to identify spammy customers who are using it to hit up people without an actual business relationship to them.
Nobody signs up for spam. They just get the old "Don't click here if you don't want not to be never contacted about special offers!" box the wrong way round.
I'm very diligent about this and still get signed up for spam emails after buying products from companies.
I click unsubscribe if they don't make the sign in... If it's too much work, I just put a mail filter. In thunderbird all this stuff is easy to do.
I also use fastmails multiple identities so I can just delete some identify that is getting spam. Problem gone.
I work at a small SaaS company that sells software to Higher Ed. Our marketing email is entirely separate from our product email. The marketing emails are a nuisance and I don't have a lot of info on them. The product emails I have to monitor the bounce rate and complaint rate to keep our email reputation up and ensure deliverability.
People still check the box that they didn't sign up for email even though every email sent out of the product is opt-in. I assume it's usually because someone's boss decided they needed to get a specific email report or something.
Our complaint rate is still super low though, lower than .01%.
People still check the box that they didn’t sign up for email even though every email sent out of the product is opt-in
Do you think it's just people moving on from their role ? Oh Bob has left, let's just forward all his emails to Bill...
I think some of the data in the reports that people subscribe to is only useful for a limited time window, and then eventually people are getting weekly emails with information they no longer need (or is no longer valid). People then unsubscribe to the entire 'report' notification type instead of the individual report. Ideally development will make that easier to manage within the product in the future.
I never click a box to tell them why. Fuck their analytics.
If they're using a service to send the emails, like SendGrid or Mailchimp or something, that Unsubscribe survey is actually hosted by the email sending provider, and the more people that mark the email as spam or use the "I never signed up for this" option or similar, the worse it makes the user of the mail sending service look. If they used Sendgrid for example to send a mass email to 10k people, if more than 5% Unsubscribe or mark as spam or use the "I never signed up for this", the company might get their account locked down by Sendgrid until there's an investigation as to why they sent spam.
Professional marketer here, all of the unsub rates in this thread look nominal (0.1-0.2%).
Also, when we run third party distribution campaigns, a large amount of people, I can look at their hotjar journey and watch in real time their mouse movements as they download a whitepaper, then we call them and they say they never downloaded it.
It's a mix of lying to the annoying marketing company (I get it), and just plain forgetting you did it.
I switched from Hearthstone Deck Tracker to Firestone Deck Tracker yesterday, I'm not entirely sure if I checked to see I wasn't signing up for marketing emails, it's that easy.
Not to mention, I can buy just about any non-EU email address i want on demand.
Not to mention, I can buy just about any non-EU email address i want on demand.
That such a marketplace exists is a major annoyance.
And it is the reason email is dead as a private communication tool for so many people.
I see "email is dead" a lot. It's not. I use it every day and so do most people.
It'd be a nightmare to conduct everything I do via email via whatsapp or Jira or Instagram messenger...
Also, when we run third party distribution campaigns, a large amount of people, I can look at their hotjar journey and watch in real time their mouse movements as they download a whitepaper, then we call them and they say they never downloaded it.
This shit pisses me off. If I'm forced to enter my e-mail address to download a white paper, that should not be considered consent to spam me. My company gates our whitepapers behind e-mail/personal details as well. I just put in my marketing team's personal contact info when I have to download something from our own website. Make them eat their own shit.
I can buy just about any non-EU email address i want on demand.
What does this mean? Like, you can just point to a random person and pay someone to get you their email?
yep
ZoomInfo, Apollo, LinkedIn Sales Navigator, Lusha, Salesloft, Gong, Cognism, Gartner, G2, Voila Norbert, Hunter, FindThatLead, Prospect io, Hubspot Sales Hub...
Some examples, "Get me the email address of the VP of ITOps at every company who had series C and beyond funding in Q1 of 2022" - done. "Get me the email of the Head of Business Intelligence at Acme Ltd's Ohio office" - done. "Get me the email of Tim Smith, he works in Sales at Nike" - done.
Roughly $3/person
Also, when we run third party distribution campaigns, a large amount of people, I can look at their hotjar journey and watch in real time their mouse movements as they download a whitepaper, then we call them and they say they never downloaded it.
Can you elaborate a bit on this?
If I'm understanding you correctly, you send out marketing stuff via email, and then you call the ones who clicked through to the landing page did whatever?
Not the person you are replying to you, but I used to do email marketing for JP Morgan long time ago and we could provide heat maps of where people's mouses were hovering most of the time on our emails and people higher up than me would use that information to tell me where to lay out the links so that people might accidentally click links and get a better click-through rate
A loosely moderated place to ask open-ended questions
If your post meets the following criteria, it's welcome here!
Looking for support?
Looking for a community?
~Icon~ ~by~ ~@Double_A@discuss.tchncs.de~