this post was submitted on 28 Sep 2023
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I don't get it, how much can you possibly do to differentiate a chicken sandwich? There's plenty of issues to discuss but you can do better than this, come on.
Fast food has a lot more competitive aspects than just the actual food, marketing, other unique products to draw customers in, location, branding, kitchen effiency, customer retention, franchising structure, ingredient sourcing. The public facing stuff is also the easiest to copy so that's why a lot of those things are similar.