Friendly reminder that these cars are about 25% cheaper in South Korea than in the US: they're targeting a different market in the US than they're designed for.

[–] ksynwa@lemmygrad.ml 2 points 2 years ago (1 children)

Can you tell more about the target markets?

[–] Mr_Blott@lemmy.world -3 points 2 years ago (1 children)

Hyundai and Kia, outside the US, are some of the most reliable cars you can buy. They're almost up there with Toyota and Honda, but aimed at the more budget end of the market.

For some reason, probably corruption, they can get away with selling much shitter cars in the US, so of course they do. Same way TV manufacturers can put ads on their TVs and the yanks lap it up as long as it's cheaper lmao 😂

[–] HobbitFoot@thelemmy.club 3 points 2 years ago (1 children)

Is it corruption? The US car market is pretty competitive.

I suspect the cars are cheaper in South Korea mainly due to tarrifs, shipping, and localization.

Also, ads provided by the TV itself came from Chinese companies making their TV's cheaper for Chinese consumers, so it isn't an American idea.

[–] Mr_Blott@lemmy.world 2 points 2 years ago (1 children)

I'm saying in Europe and Asia, they're both highly rated brands, for reliability and value for money. They're clearly selling different models in the US because they can

Good of them to subsidise our quality cars though lmao

[–] HobbitFoot@thelemmy.club 2 points 2 years ago (1 children)

Except for the recent car fire issue, the main problem with those two brands in the USA are that they are easy to steal. That isn't a reliability issue.

[–] Mr_Blott@lemmy.world 1 points 2 years ago (1 children)

But somehow they're not easy to steal in other countries..

[–] HobbitFoot@thelemmy.club 3 points 2 years ago

Or maybe the reasons for stealing them are different across countries. It isn't like they are using different anti-theft devices across countries.