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How Google Alters Search Queries to Get at Your Wallet - WIRED
(www.wired.com)
Rumors, happenings, and innovations in the technology sphere. If it's technological news or discussion of technology, it probably belongs here.
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But what is an unbiased result? What does that look like?
Reviews that don't involve affiliate links or products provided by the company.
How do you weight the different reviews that meet this criteria? Plenty of reviews don't involve either.
At some point you have to pick and choose. If it's "truly" random, then the search is meaningless. If it's curated/weighted, then it's biased.
The challenge is in elevating outright paid sponsorship and affiliate material above actual reviews.