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Instagram’s Threads surpasses 100 million users
(www.theverge.com)
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this post was submitted on 10 Jul 2023
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It's simply a database. Your account is in the database and the threads account is an attribute of it marked as "activated" or "not activated". After that it's just a matter of counting the activated accounts.
Sure, but they're not reporting the number of Instagram accounts. They're reporting the number of, to borrow your term, 'activated' Threads accounts, which only happens when the user makes active and intentional steps to download the Threads app and sign into it.
I don't think it's that wild to call that "signing up for Threads" and reporting it as such.