Really interesting read about the history of YouTube adblocking, how the new detection works, how uBO is responding, and how not to block the new popups.

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[–] Faydaikin@beehaw.org 46 points 2 years ago (11 children)

The question is 'Do they want to keep throwing money at techs in the hope of forcing people to watch their ads?'

At best, people will keep finding ways to get around the ads and YT will have wasted a ton of money on nothing.

At worst, a bunch of people will abandon YT all together. And YT will have wasted a ton of money getting rid of them.

Both options seem self-defeating and wasteful.

[–] DrRatso@lemmy.ml 37 points 2 years ago* (last edited 2 years ago) (7 children)

The point is to make adblocking so tedious that only fairly tech literate people would do it. That cousin whose pc you set up and installed uBO on? They won’t figure out how to update the filters, they will just whitelist (or realistically just turn off uBO) or premium.

Basically nobody will actually abandon YT over this and those who do will be so low in numbers it is ~0 to YT.

[–] Faydaikin@beehaw.org 14 points 2 years ago (3 children)

I don't think we should underestimate the savvy programmers out there, who are just as fed up with ads as the rest of us.

And at this point, most of the cousins who don't know how to update their adblocker are already there. It's a matter of time. YT won't keep pouring money into this. Just long enough to the "balance the books." When the 'number of viewed ads' start slowing down again and they've hit their max viewership, they'll call off the hounds.

[–] gohixo9650@discuss.tchncs.de 6 points 2 years ago

I don’t think we should underestimate the savvy programmers out there

you can't imagine how many programmers out there are living their life without adblocks. Even before this last month's shitshow

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