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this seems to be the theme of the season mateys
(lemmy.dbzer0.com)
wow just wow while i can't say i didn't see this one coming but it always amazes me where greed could lead someone
To everyone who is saying they use adblock and haven't seen this yet: YouTube probably rolled this out to a smaller percentage of users first. It allows them to understand how this change impacts user behaviour, e.g. how many users comply and disable their adblocker, how many more users close YouTube than usual etc. Most tech companies do this type of analysis before releasing a high impact change to all users.
I do close youtbe much quicker than I used to. I can watch one video and rhan I'm done. The next video starts with a full minte of ads and I'm out. I know there's stuff like ReVanced, but I keep wondering wether it's all worth it.
For iOS users Vinegar is a nice add-on for Safari that strips out all the ads etc.