Fediverse

P2P and federation help reduce the capital and labor costs that is a major problem for these very large systems. That doesn't seem needed based on past status quo but as the age of easy money ends these companies have to do what they promised their investors, squeeze costs and increase profits and consolidate their market share.

It's not a forgone conclusion, big tech aren't idiots neither the engineers or c level folks, but enshitfication gives new players Niches to compete in, but these new players almost need to use any cost reduction tech they can because we are in such a capital sparse environment.

I agree still on the shills. Most are get rich quick minded folks, with pump and dumps or worse just pure rent seeking. Again there is a place, I think, to find better ways to monetize people's work they put towards running infrastructure (as compared to selling the outputs of the panopticon, pcyops for governments and corporations, and the charity of the privileged).