this post was submitted on 26 Dec 2023
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Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free (www.theverge.com)
submitted 11 months ago by return2ozma@lemmy.world to c/technology@lemmy.world
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[–] ReallyActuallyFrankenstein@lemmynsfw.com 123 points 11 months ago* (last edited 11 months ago) (1 children)

“We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership,”

The double-speak is relatively subtle, but it's always interesting to see how much work they put into gaslighting their customers:

  • "No action is required from you..." - yes, Amazon hopes we do nothing, but Amazon unilaterally changed the assumptions underlying agreement, so "no action" is an acquiescence to a materially worse reality for us and a better one for Amazon.
  • "...there is no change to the current price of your Prime membership" - yes, no additional dollars are required because Amazon is now selling our time and attention, but that is still a new "fee" we are paying.

Pretty gross, Amazon.

[–] trafficnab@lemmy.ca 61 points 11 months ago (3 children)

The enshittification will continue until profit margins improve

[–] geekworking@lemmy.world 33 points 11 months ago

Enshitification won't stop until the frogs realize that they are being boiled to death and jump out of the pot.

[–] cybersandwich@lemmy.world 19 points 11 months ago (1 children)

Or until we get back to 0% interest rates that these companies could get for the past 10 years. The free money dried up!

[–] KISSmyOS@lemmy.world 5 points 11 months ago

Hey, I want free money, too.

[–] Empricorn@feddit.nl 1 points 11 months ago

until profit margins improve

Lol

What is this mythical profit margin/amount that companies would be willing to accept? There is no limit to corporate greed...