“We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership,”

The double-speak is relatively subtle, but it's always interesting to see how much work they put into gaslighting their customers:

• "No action is required from you..." - yes, Amazon hopes we do nothing, but Amazon unilaterally changed the assumptions underlying agreement, so "no action" is an acquiescence to a materially worse reality for us and a better one for Amazon.
• "...there is no change to the current price of your Prime membership" - yes, no additional dollars are required because Amazon is now selling our time and attention, but that is still a new "fee" we are paying.

Pretty gross, Amazon.