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Quite honestly: nothing. Some folks might deliberately use Steamboat Willie in some content because they can, and Disney will likely try and attack some of those people in court based on trademark law if applicable.
But I don't really see a lot of actual utility in the Steamboat Willie character, outside of Disney itself. Any use of it is ultimately just referring to the "I can do this now" aspect of having just entered public domain, which frankly isn't that interesting.
"Fuck you, Disney! Look what I can do now" *makes armpit fart noises*
Ha, I mean, yeah. What other reason would someone want Steamboat Willie?
I legit hope there is one for artistic purposes. I just think the majority will not be for artistic purposes.
If you look what happened with pooh I'm guessing we may see the same thing happen here. There will definitely be testing of the waters on what people can do
Saw ONE design of the character on Twitter that actually made for an interesting idea that could be expanded upon, there IS space for someone to do smth cool about it but I honestly don't think anyone will. Hey, Toontown Rewritten could model this Mickey and use it for something I guess.
Could he be used to sell riverboat cruises?