this post was submitted on 15 Jan 2024
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Because purchases not made in the App Store are purchases Apple isn't making revenue from.
Mac already can side load and Windows can side load these days as well. Hell my fucking Chromebook that is going on, 7 years old can side load Linux software and Android applications and not any single damn one of my machines have I had a security concern with an app.
Most people don't even know what side loading is. Apple was hellbent on stopping it because it stops revenue.
Windows can sideload? You’re making it sound like Windows has somehow allowed this lately; reality is “side loading” was just called “installing” since time immemorial.
Isn't it more about branding and control? Apple sells a package deal, an experience. Allowing a third party in could hurt their image.