this post was submitted on 23 Jan 2024
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The AirPods released on 2016 basically kickstarted tws popularity.
They also removed the headphone jack from the phone, so it doesn't really count. Airpods followed the Sony approach: telling your captive audience they will buy the thing or suffer.
Why doesn't it count? GP asked for an example where post-Job Apple made something mainstream, and the AirPod basically made TWS earbuds and removing jack mainstream (while not necessarily benefits end users). There are gazillion TWS earbuds now ranging from $2 AliExpress special to $400 from audiophile brands, that should count as mainstream.
Whether Apple can make VR headset mainstream or not, that remains to be seen.
Because it relying entirely on the dominance of the iPhone isn't really a post-Jobs action. It's actually the exact opposite: relying entirely on something he captained in order to make sales.
By this definition, everything that Apple do will count as relying on the dominance of the iphones because how tight their integration between their products is.
The dongle really isn't that bad for people that want the wired experience, but most people don't care.