Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an "Intel Core Ultra 7". This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they're just throwing that away.
Infinitely worse, they've also thrown out their low end Pentium and Celeron CPU branding. Now they're simply calling them all a generic "Intel Processor". What the actual fuck? People avoid Pentiums and Celerons because they're widely regarded the absolute bottom of the silicon barrel. Now instead of "don't get a Celeron, it's practically e-waste" it's going to be "don't get an INTEL PROCESSOR, it's practically e-waste". Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I'm making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
You'd think this kind of infantilizing of the customer would drive people to hate these companies and grow wary of marketing in general.
Don't patronize me when I'm buying a cheap machine. I know it's cheap, and would rather figure that out via Silver/Gold/Platinum or Tier 1/2/3 or whatever than this nonsense.
They aren't selling this to the customer, they're selling it to OEMs. B2B sales are always going to be at odds with B2C sales.