technology

Being confusing is the point. Because, you see, an Intel Core i7 isn't just an Intel Core Ultra 7, it's an Intel Core Ultra 7 and also an Intel Core 7. And is the Core Ultra 5 better than a Core 7? Who knows, maybe, maybe not.

Also notice that a Core Ultra 7 processor 155H has four more cores and twice the cache of a Core Ultra 7 processor 155U. And how many of those cores are P-cores, how many of them are E-cores? Who knows! And then a Core 7 processor 150U has two fewer cores than the Core Ultra 7 processor 155U, and the same cache, but a much faster max clock than any of the Core Ultra models.

Intel actively does not want anyone to understand these model names.

Understanding the names and numbers and what they mean with respect to PC processors and graphics cards is the kind of knowledge that drives you mad like a Lovecraft character. The only sensible way to buy a computer chip is to compare the ones in your budget range directly against each other using benchmark data from third party testers.

the real marketing is the marketing they do to their bosses or clients, not to the consumers

remember back in 2010 whatever when that graphic designer convinced pepsi execs to pay them $15 whatever million to redo the pepsi logo and they just made it all wavey, sold a BS sale pitch about it's like the globe now, and ended up writing a blog post laughing their asses off at it? you love to see it.

It’s a jobs program for fail children with comms degrees

You aren't paid for your skills, you are paid for your unflinching resolve in manipulating people psychologically to extract money from them.

Intel Core ULTRA

This name exudes quality. Excellent anarcho-marketing team collective decision.

Marketing people are paid six figures to convince their bosses that this is worthwhile.

Funny enough, back when the Core-i branding was introduced, everyone bitched about what absurd nonsense it was, because it was absurd nonsense. So they waited 15 years to make it even worse.

This "Intel processor" shit is getting on my nerves with stuff like the Intel N100. Buy AMD.

So impressively incompetent they I bet it involved a whole team directly under the C suite.

This is just the current marketing trend. I am adjacent to marketing unfortunately so I see this a lot. The name of the game right now is simple. Simple logos, simple colors, simple branding. You see lots of companies doing exactly the same thing right now. They don't want you to think too hard about what you're buying they just want you to think "oh I've got an Intel and that's better somehow." And they'll make you think it's better by showing like "Intel 7 chip does 38% more!" And if you don't know technology you go oh okay so Intel number chip does more. So any Intel chip does more. So I can buy cheap Intel chip and do more! Yay!

This is current marketing strategy. It's basically purpose confusing and misleading so people don't understand what they're getting.

can’t wait until risk5 silicone from China matures and takes over

I find that the marketing teams inside tech companies have a way of becoming career whirlpools that lock in some people and fling others out. The ones that get flung out are the ones that make waves (I apologize for this strained analogy).

Some years back, my company went thru a merger and (ostensibly) paid some firm big bucks to come up with a name for us. We did a ranked choice survey as part of the process, but I don't know how much of a role that played.

Without giving too much away, our name is now a misspelling of a common word associated with our particular industry. It looks fucking moronic, and we paid money for this. I actively and openly made fun of that option during the survey process.

They really should just get rid of the "Core Ultra" part. But NVIDIA also has the stupid "GeForce" branding. Model names at American companies suck so much. I get that it is kinda complicated with all the different variants (and price discrimination too probably i.e. Core vs Xeon).

The closer you are to the money the better you can argue to get paid

I mean, it’s not great but the ix-nnnn scheme left a bunch of stuff out and didn’t give you a clear way to compare two processors by their numbers alone anyway.

Then there were the pentium and celeron branded core chips. And the n series ones.

Intel processor naming has always been a nightmare that needed absurd amounts of effort to understand the difference between anything except chips intended for the same market. This is no different.

This news pisses me off enough that I’m going to get an AMD processor next time I need one

ive always found the Core branding a little baffling, why is it 14th Gen Core i7? Anyway this new branding doesn't seem much better. They should just give them yearly updates and have a few different letters to represent the different lines like phone makers do. Or do what NVIDIA does and just use progressively bigger numbers.

If I had to guess, they are renaming it to differentiate themselves from Apple, and probably some focus group told them that products with the letter "i" at the beginning sounds dated the way using "extreme" in a product name sounds very 90s.

Normally, I would guess that it's some new CEO looking to "make their mark" but the Intel CEO oversaw the development and launch of the Core chips while he was CTO.

they get 6 figures for being little goebbels, ideological reproducers for the genocidal capital order. the kind of money that is a palliative for forsaking one's soul

They are paid six figures do they have to come up with "bold" and "groundbreaking" rebrands that are counterproductive.

corporate identity makes my blood boil

Because this shit works. People act more on instinct than you think. It's why marketing works in general. Its why I use Adblock on everything, I am not immune to the effects of advertising, I'm just another person. The only way to break the hold advertising has on you is to avoid it as much aspossible

Digital and design agencies generally regard branding agencies as beneath contempt. It's widely known their consumer testing sucks and is biased even by marketing standards.

The reason they get paid more, though, is because they're considered consultants that tell the board what they've already decided. Digital agencies are considered cheap expert contractors by contrast, so there's a race to the bottom in pricing.

Marketing is an evil industry that should not exist. Trust me I've been fairly high up in it.

There's more money in tech than anyone does what to do with. They give it to each other.

This happens when new marketing people get to power in a company and want to make the thing their own.

It feels like it has Dragonball Super / My Hero Academia PLUS ULTRA energy.

Looks like it’s time for a little refresher: https://m.youtube.com/watch?v=AKx5xDVMpW0