this post was submitted on 31 Mar 2024
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I swear Microsoft has had this weird obsession with digital assistants for decades now and users just don't want it every time.
Their obsession is they see how much people use and like Siri, Google Assistant, and Alexa, and they have employees who have worked at Apple, Google, and Amazon, so they know exactly how much data collection those services do. Their obsession is that They're behind in the market and would like that sweet sweet money
They all do. Google search is one big primitive Digital Assistant. Apple’s Siri is less functional than its predecessor Voice Control. Amazon’s product recommendation algorithm and Alexa are also successful digital assistants.
Meanwhile the YouTube algorithm, Netflix, and Metas recommendations are notoriously frustrating, pumping out irrelevant recommendations and obfuscating constant that you actually want to consume.
Microsoft haven’t had any effective Digital Assistants to date and must they feel like they are being left behind. Their attempts to emulate successful product from other companies are either unnoticeably irrelevant or laughably bad. Even the terrible content recommendations of Netflix and YouTube keep people hooked.