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What happened to the Duolingo icon? (sh.itjust.works)

submitted 7 months ago by lemmy_nightmare@sh.itjust.works to c/asklemmy@lemmy.ml

72 comments fedilink hide all child comments

Is it just me or does the Duolingo bird looks sad/old/tired? What happened to the previous icon?

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[–] vext01@lemmy.sdf.org 110 points 7 months ago (3 children)

Attention grabbing apparently.

https://stealthoptional.com/apps/duolingo-icon-looks-sad-old/

[–] rollingflower@lemmy.kde.social 121 points 7 months ago (6 children)

Changing the Duolingo icon to look sad, old, and wrinkled is a strategy to make users curious, so they open the app to see if there are new updates or content. In other words, Duo is only trying to get your attention.

This tactic is rooted in the psychological effect known as the "novelty effect," where new stimuli can temporarily increase engagement and motivation. Snapchat similarly employs this strategy with the red dot and yellow dot on the Bitmoji.

[–] AFallingAnvil@lemmy.ca 54 points 7 months ago (1 children)

It just reminded me how long it had been since I'd launched it so I just uninstalled it lmao

[–] kate@lemmy.uhhoh.com 2 points 7 months ago

haha I did the same

[–] metallic_substance@lemmy.world 35 points 7 months ago

God I hate marketing bullshit like this.

[–] Trollivier@sh.itjust.works 15 points 7 months ago

Sooo Duolingo is a tamagochi now

[–] kaitco@lemmy.world 8 points 7 months ago

Yep. I figured this is what had happened and it definitely worked on me. 🙃

[–] KSPAtlas@sopuli.xyz 5 points 7 months ago

Yeah Duolingo uses the novelty effect a lot

[–] lemmy_nightmare@sh.itjust.works 7 points 7 months ago

Oh, I didn’t know that.

[–] grrgyle@slrpnk.net 3 points 7 months ago

Makes sense. My partner was showing it to me "see? It's probably because I've got notifications muted" unmutes notifications, "no that isn't it" then I suggested they complete a lesson to see if it changed and it still didn't, so she put it away. Later I heard that the app notified her that two of her friends congratulated her for starting to again.

It's a cute program, but wow does it hector people.