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The president of Blizzard is trying to get a temp check for adding tip screens to single player campaigns
(hexbear.net)
Imagine a newgame+ but the only thing different is an NPC shoves a tablet in your face and tells you "it's just gonna ask you a few questions."
Funny enough some games really did cost this much back then, I saw one of those old Sears catalogs of NES and SNES games for sale and some of them were $70 back then, too.
Nowadays though, the games aren't even finished and they're trying to get you to buy content for the game that should have been in the base game itself, not to mention you don't even own the games, just a temporary license and if the service goes down, so do your games.