Technology
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I used to be excited by new things in tech but all I can think is "what the fuck now"
Please tell me its not just me getting old
It's only logical. They already show ads. When they run their own ad tech stack, they cut out the middle man and earn all the money themselves.
Sure it takes a bit of work to get customers and such, but when you're a company of that size with that many customers, it shouldn't be that hard.