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SXSW Will No Longer Work With the U.S. Army or Defense Contractors
(www.vulture.com)
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this post was submitted on 27 Jun 2024
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I’m kinda surprised they worked with them in the first place
I'm not. The US Military is sneakily a very large commercial partner in Hollywood. They frequently loan out equipment, bases, personnel, and more to movies that depict the armed forces as good guys. Top Gun, Battleship, Goldeneye, Iron Man 1/2, The Day After Tomorrow, and the Transformers movies are all sponsored by the US Military. So it makes sense they'd be at a movie/culture festival. Not to mention it's a target rich environment for their core demo: men between the ages of 18 and 25