Entertainment

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Effective October 12, the company will raise the monthly price of its ad-free plans Disney+ and Hulu plans by more than 20%.

The Disney+ ad-free plan will rise by 27% to $13.99 a month in the US, up from $10.99. That's double the $6.99 monthly cost Disney charged for the service when it first launched in 2019.

Hulu's ad-free plan will increase by $3 a month, or 20%, to $17.99 a month. The ad-supported tiers for both services will remain at $7.99 each.

The price hikes come amid Disney's continued efforts to slash $5.5 billion in costs this year.

The monthly prices of its two Hulu live TV packages will also increase by $7 each for both the ad-free plan and the ad-supported offering. ESPN+ will go up by $1 to $10.99 a month.

Additionally, Disney announced that starting September 6 subscribers in the US will have access to a new ad-free bundled subscription featuring the ad-free Disney+ and Hulu services for $19.99 a month.