this post was submitted on 25 Jul 2024
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YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)
submitted 1 month ago by downpunxx@fedia.io to c/technology@lemmy.world
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[–] orcrist@lemm.ee 4 points 1 month ago

The alternatives are around now, and we know that many YouTube content creators are exploring other revenue streams, so it'll be interesting to see how exodus works. Clearly YouTube is going to continue to get worse and some people are going to leave. What's next? I'm excited.

It's always interesting to watch companies implode. Apparently Reddit is blocking non-Google search engines from indexing them, and Twitter wants you to be logged in to view people's profiles. Those types of moves guarantee that the platform won't be relevant a decade from now and possibly sooner than that.