this post was submitted on 25 Jul 2024
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YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)
submitted 3 months ago by downpunxx@fedia.io to c/technology@lemmy.world
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[โ€“] CileTheSane@lemmy.ca 9 points 3 months ago* (last edited 3 months ago) (1 children)

The amount of people who:

  1. currently use an ad blocker to watch YouTube, and
  2. would be willing to watch the ads or pay for premium if their ad blocker stopped working

Are not statistically significant to YouTube's viewership or income.

[โ€“] Zozano@lemy.lol 3 points 3 months ago

I figured that. If I was to guess, I would say ~90% use the native app on their phones or TV to watch YouTube.

In total, I have to assume ad blocking viewers make up a single percent or less.

I don't see how this could make financial sense.