this post was submitted on 25 Jul 2024
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YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)
submitted 1 month ago by downpunxx@fedia.io to c/technology@lemmy.world
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[–] magic_lobster_party@kbin.run 2 points 1 month ago* (last edited 1 month ago) (1 children)

No, that’s not necessary. The only thing they need to do is to find an I-Frame (which there are plenty of), make a cut at that frame, show the ad instead, and then resume to the original video after the ad is done. No extra encoding is involved. It’s just like concatenating video files together.

I’ve done similar stuff like this. It’s not too difficult, at least not in H264. Not sure about YouTube’s own format, but I guess it’s quite similar.

[–] KillingTimeItself@lemmy.dbzer0.com 1 points 1 month ago

that's what im saying. Maybe not in this thread, idk, i've had a few of these now, but they're almost certainly just injecting the AD somewhere through the middle of the video.