this post was submitted on 20 Jul 2023
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YouTube Premium quietly goes up in price to $14 per month | That's a significant $2 increase with no official announcement.::Google has quietly increased the price of YouTube Premium by a significant $2 from $12 to $14, according to the updated signup page..

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[–] deweydecibel@lemmy.world 101 points 1 year ago* (last edited 1 year ago) (5 children)

Feel like we're watching a lot of tech companies making a lot of bad decisions all at once. Reddit, Google, Netflix, Meta, Twitter, Hulu, etc. Regardless of the individual circumstances and bad actors in each case, it feels like they're all being fueled by a shared, low-key desperation.

[–] foggy@lemmy.world 26 points 1 year ago (1 children)

Interest rates. This bursts the bubble.

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[–] MentalEdge@sopuli.xyz 18 points 1 year ago

Costs are going up, investment is wising up.

[–] Stegget@lemmy.world 17 points 1 year ago

Easy money pipeline has been cut off, makes sense we're all seeing this kind of thing at the same time when you consider it from the POV of the investors bankrolling these companies.

[–] sgtgig@lemmy.world 7 points 1 year ago

The venture capital free money train is gone and they're realizing their revenue models make zero sense.

[–] aqua@lemmy.world 45 points 1 year ago (7 children)

If you’re just a bit tech savvy and don’t use your tv as your primary YouTube player then it’s reasonably easy to avoid ads and download stuff on YouTube no matter if you’re on Android, PC, or even iOS (yes without jailbreak).

[–] Creamatine@lemmy.ml 23 points 1 year ago* (last edited 1 year ago) (2 children)

I pay for it since I use it pretty often on my tv. I’ve gotten rid of other subscriptions to cover the cost. I use YouTube fairly often. My kid watches it on tv and I didn’t want him inundated with ads.

I feel like they forced me to pay though. I’d put on a show for my kid and 3 minutes in, there would be a 2 hour ad that played something completely different and pushed bullshit ads in front of him. I couldn’t subject him to that and there really isn’t an alternative.

[–] Trapping5341@lemmy.world 12 points 1 year ago

Count me in on the group. Have been a family subscriber for awhile. Daughter is 7 and autistic so when an ad pops up she always installs the games then they are horrible and piss her off or she wants me to spend money on it because they force it down your throat. Easier to just give Google some money and not have to deal with it.

[–] somedaysoon@lemmy.world 23 points 1 year ago

Revanced Manager for phones. SmartTubeNext for TVs.

[–] AnotherLlama@lemmy.ml 9 points 1 year ago (1 children)

For anyone reading who’s curious about iOS options, using Yattee with your Invidious or Piped instance of choice is a good way to go!

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[–] gaylord_fartmaster@lemmy.world 8 points 1 year ago (3 children)

Even with a TV there are options. I know Android/Google TV and LG WebOS both have apps available to sideload.

[–] Loce@lemmy.world 5 points 1 year ago* (last edited 1 year ago) (1 children)

LG webOS? Please do tell what to do? I hate watching YT on my LG tv, its like two ads between each and every video...

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[–] dolla@lemmy.world 3 points 1 year ago (2 children)

Care to share iOS tips for the uninitiated?

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[–] zxo@sopuli.xyz 29 points 1 year ago (1 children)

NewPipe costs $13.99 less on my phone (where I watch YouTube most), and it has a better UX (for me) than the official app.

[–] pazzedq@lemmynsfw.com 7 points 1 year ago (4 children)

Also check out ReVanced. It's great.

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[–] benwubbleyou@lemmy.world 27 points 1 year ago (6 children)

I know I am gonna be one of the few, but I use YouTube as my main viewing of things. I don’t use Netflix, or any of the other services much. Premium is something I can’t be without anymore tbh, the ad free and downloading is super convenient for me and I like how a lot of my premium subscription goes to the creators I watch the most.

[–] ndguardian@lemmy.studio 10 points 1 year ago

That’s where I’m at. I use it regularly for learning new things and for entertainment, so I don’t mind paying for it, and getting rid of ads while supporting creators is perfectly fine with me.

[–] weedazz@lemmy.world 6 points 1 year ago

Same, YouTube is the first app I go to when turning on my tv

[–] linearchaos@lemmy.world 6 points 1 year ago (2 children)

I don't have a problem with them charging for the service. But they keep raising it dramatically over and over. You're paying $15 a month to watch content a YouTube creator is getting 25 cents to create. If they wanted to charge $9.99 a month for a family plan I'd be all about it. At the prices they're charging there are services running full blown movie houses

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[–] bizzle@lemmy.moorefam.net 5 points 1 year ago

I pirate EVERYTHING I watch... except for YouTube. I gladly pay that.

[–] spicycape@lemmy.ca 3 points 1 year ago (1 children)

Yup happy to pay what I pay for youtube premium and youtube music, totally worth it for both!

Maybe I could find it expensive if it was only one service

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[–] TopRamenBinLaden@sh.itjust.works 3 points 1 year ago* (last edited 1 year ago) (1 children)

You can get ad free Youtube with Firefox plus ublock origin for free. There are even Firefox extensions to skip the paid sponsor ads in every youtube video nowadays. There are also countless Youtube downloader programs out there. You don't need to pay for it at all to get the features that YouTube premium offers.

Paying to support content creators is the only reason I would consider YouTube premium unless I was very tech illiterate, I guess. YouTube music also seems somewhat worth the price, in my opinion.

Edit: This comment can come off as condescending. I don't mean it as such, if you pay for YouTube premium that's cool. I just wanted to make it known that people don't have to pay YouTube money to get those features if they don't want to.

[–] benwubbleyou@lemmy.world 5 points 1 year ago

I get where you’re coming from, however I find it is personally easier and it is within my financial means to pay for premium instead. I am aware not everyone can but I am glad I can do that. I also support some creators through Patreon for their YouTube content as well. Currently, I am almost completely ad free with the content I consume and sometimes that means I pay money and other times I use an ad blocker. I should also note that I watch the majority of YouTube on my iPhone or on a PS4 and while there are alternatives on the App Stores I prefer the native YouTube apps.

[–] Lucidlethargy@sh.itjust.works 19 points 1 year ago (7 children)

What fucking idiot pays for YouTube premium? Like, I'm sorry... But what the fuck?

[–] al4s@lemmy.world 9 points 1 year ago (7 children)
  • No ads
  • Creators get more money than from ads
  • YouTube is less dependent on advertisers
  • You can get it in a bundle with YouTube music It's not that bad of a deal. Music and YouTube are the two pieces of media I consume most, so it makes sense for me.
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[–] fubbernuckin@lemmy.world 4 points 1 year ago

I kinda wanted to for awhile because I'd much prefer to have a service like that be paid instead of driven by ads, but it's getting harder to do that with how they're operating.

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[–] neal@lemmy.world 18 points 1 year ago (1 children)

I must be grandfathered in. I have YouTube Music for $9.99 a month that also includes YouTube Premium

[–] GentlemanLoser@reddthat.com 4 points 1 year ago (2 children)
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[–] sgtgig@lemmy.world 11 points 1 year ago (3 children)

I pay Google for Google domains (shutting down, being transferred to somewhere) and YT premium and they didn't tell me either of these things.

[–] TechnoBabble@lemm.ee 6 points 1 year ago* (last edited 1 year ago) (1 children)

All Google domains are transferring to SquareSpace, and you get 1 renewal at the old rate before SquareSpace can charge you whatever they want.

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[–] Ferguson_turd@lemm.ee 9 points 1 year ago* (last edited 1 year ago)

VPN and Argentina. Less than $2.50 US per month. Did this over a year ago and no issues.

https://www.reddit.com/r/nordvpn/comments/nu4st9/youtube_premium_subscription_for_way_cheaper/

[–] mrmanager 8 points 1 year ago

Lol 14 dollars for YouTube without ads when you can just run Newpipe. :)

[–] Uniquitous@lemmy.one 8 points 1 year ago (1 children)
[–] ClanOfTheOcho@lemmy.world 5 points 1 year ago

I saw the switchblade comb, even without animation.

[–] CarpeBumBum@lemmynsfw.com 6 points 1 year ago

Thus reinforcing the easy decision of never getting YouTube premium.

[–] _number8_@lemmy.world 5 points 1 year ago

i guess they've done the least [that i'm noticeably aware of] to destroy the site recently

[–] Metal_Zealot@lemmy.world 5 points 1 year ago (1 children)

Wow, and I just cancelled mine yesterday, crazy timing.

How can billion dollar companies justify this bullshit, when their main source of income is advertisers anyways?

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[–] Havald@lemmy.world 5 points 1 year ago (1 children)

What do you need an announcement for? They'll have informed the affected subscribers by mail, as they always do, and adjusted the prices on the sign-up page. Who else needs to be informed? I don't really give a shot about the pricing of a service I don't use.

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[–] draoda@lemmy.world 5 points 1 year ago

With the way YouTube treats creators with their demonetization policies, there's no way I am going to pay for that.

[–] ramble81@lemmy.world 4 points 1 year ago

Maybe mentally I've already been hit with inflation, but $2 and "significant increase" do not tie out to me.

[–] Saltycreams@lemmy.blahaj.zone 3 points 1 year ago (2 children)

Is there any alternative on Xbox? I kinda doubt it. I have premium mainly because that’s where I watch it. Getting sick of every tech company shoving their fingers in my purse though

[–] provomeister@lemmy.ca 4 points 1 year ago* (last edited 1 year ago)

Maybe the web browser and going to an Invidious / Piped instance, but the experience probably wouldn't be optimal...

You could also change your DNS settings to AdGuard or PiHole. This would block ads even outside the YouTube app. Try this: https://www.windowscentral.com/how-block-ads-and-trackers-xbox

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[–] Coreidan@lemmy.world 3 points 1 year ago

These services won’t survive Web 3.0. Interest rates are squeezing them and their only way to pivot is making their user experience worse. It’s a double edged sword for them and the rest of Web 2.0. Change is coming.

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