this post was submitted on 20 Jul 2023
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YouTube Premium quietly goes up in price to $14 per month | That's a significant $2 increase with no official announcement.::Google has quietly increased the price of YouTube Premium by a significant $2 from $12 to $14, according to the updated signup page..

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[–] deweydecibel@lemmy.world 101 points 1 year ago* (last edited 1 year ago) (5 children)

Feel like we're watching a lot of tech companies making a lot of bad decisions all at once. Reddit, Google, Netflix, Meta, Twitter, Hulu, etc. Regardless of the individual circumstances and bad actors in each case, it feels like they're all being fueled by a shared, low-key desperation.

[–] JDPoZ@lemmy.world 40 points 1 year ago

I know it sounds a little silly to blame this on one person, but honestly think it’s Elon’s fault.

A bunch of tech-bro CEO types idolize him and are jealous - thinking he is cool for getting to “say whatever he wants” to the public, his detractors - Hell… even the SEC… and he “gets away with it.”

Not only that, but he has gotten to present to cheering crowds on stage for companies people still mistakenly think Elon both founded and runs single-handedly like Tesla and SpaceX… and he has been positively referenced and guest appeared over the past decade in Marvel films and other “cool” pop culture like South Park and Rick & Morty.

…And so when Elon just said “fuck you” publicly to a bunch of his workers by firing a bunch of them… The Elon wannabes loved it.

Worse - they are influenced by his actions. Some have even openly said it.

So not only do people like spez go and fuck over their devs, their users, and advertisers… but the folks at the heads of lots of companies are doing the same. For example - and I don’t know if it was mentioned here but - Plex recently fired like 20% of their workforce.

[–] foggy@lemmy.world 26 points 1 year ago (1 children)

Interest rates. This bursts the bubble.

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[–] MentalEdge@sopuli.xyz 18 points 1 year ago

Costs are going up, investment is wising up.

[–] Stegget@lemmy.world 17 points 1 year ago

Easy money pipeline has been cut off, makes sense we're all seeing this kind of thing at the same time when you consider it from the POV of the investors bankrolling these companies.

[–] sgtgig@lemmy.world 7 points 1 year ago

The venture capital free money train is gone and they're realizing their revenue models make zero sense.

[–] aqua@lemmy.world 45 points 1 year ago (7 children)

If you’re just a bit tech savvy and don’t use your tv as your primary YouTube player then it’s reasonably easy to avoid ads and download stuff on YouTube no matter if you’re on Android, PC, or even iOS (yes without jailbreak).

[–] Creamatine@lemmy.ml 23 points 1 year ago* (last edited 1 year ago) (2 children)

I pay for it since I use it pretty often on my tv. I’ve gotten rid of other subscriptions to cover the cost. I use YouTube fairly often. My kid watches it on tv and I didn’t want him inundated with ads.

I feel like they forced me to pay though. I’d put on a show for my kid and 3 minutes in, there would be a 2 hour ad that played something completely different and pushed bullshit ads in front of him. I couldn’t subject him to that and there really isn’t an alternative.

[–] Trapping5341@lemmy.world 12 points 1 year ago

Count me in on the group. Have been a family subscriber for awhile. Daughter is 7 and autistic so when an ad pops up she always installs the games then they are horrible and piss her off or she wants me to spend money on it because they force it down your throat. Easier to just give Google some money and not have to deal with it.

[–] somedaysoon@lemmy.world 23 points 1 year ago

Revanced Manager for phones. SmartTubeNext for TVs.

[–] AnotherLlama@lemmy.ml 9 points 1 year ago (1 children)

For anyone reading who’s curious about iOS options, using Yattee with your Invidious or Piped instance of choice is a good way to go!

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[–] gaylord_fartmaster@lemmy.world 8 points 1 year ago (3 children)

Even with a TV there are options. I know Android/Google TV and LG WebOS both have apps available to sideload.

[–] Loce@lemmy.world 5 points 1 year ago* (last edited 1 year ago) (1 children)

LG webOS? Please do tell what to do? I hate watching YT on my LG tv, its like two ads between each and every video...

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[–] dolla@lemmy.world 3 points 1 year ago (2 children)

Care to share iOS tips for the uninitiated?

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[–] zxo@sopuli.xyz 29 points 1 year ago (1 children)

NewPipe costs $13.99 less on my phone (where I watch YouTube most), and it has a better UX (for me) than the official app.

[–] pazzedq@lemmynsfw.com 7 points 1 year ago (4 children)

Also check out ReVanced. It's great.

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[–] benwubbleyou@lemmy.world 27 points 1 year ago (7 children)

I know I am gonna be one of the few, but I use YouTube as my main viewing of things. I don’t use Netflix, or any of the other services much. Premium is something I can’t be without anymore tbh, the ad free and downloading is super convenient for me and I like how a lot of my premium subscription goes to the creators I watch the most.

[–] ndguardian@lemmy.studio 10 points 1 year ago

That’s where I’m at. I use it regularly for learning new things and for entertainment, so I don’t mind paying for it, and getting rid of ads while supporting creators is perfectly fine with me.

[–] linearchaos@lemmy.world 6 points 1 year ago (2 children)

I don't have a problem with them charging for the service. But they keep raising it dramatically over and over. You're paying $15 a month to watch content a YouTube creator is getting 25 cents to create. If they wanted to charge $9.99 a month for a family plan I'd be all about it. At the prices they're charging there are services running full blown movie houses

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[–] weedazz@lemmy.world 6 points 1 year ago

Same, YouTube is the first app I go to when turning on my tv

[–] bizzle@lemmy.moorefam.net 5 points 1 year ago

I pirate EVERYTHING I watch... except for YouTube. I gladly pay that.

[–] spicycape@lemmy.ca 3 points 1 year ago (1 children)

Yup happy to pay what I pay for youtube premium and youtube music, totally worth it for both!

Maybe I could find it expensive if it was only one service

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[–] Lucidlethargy@sh.itjust.works 19 points 1 year ago (6 children)

What fucking idiot pays for YouTube premium? Like, I'm sorry... But what the fuck?

[–] al4s@lemmy.world 9 points 1 year ago (7 children)
  • No ads
  • Creators get more money than from ads
  • YouTube is less dependent on advertisers
  • You can get it in a bundle with YouTube music It's not that bad of a deal. Music and YouTube are the two pieces of media I consume most, so it makes sense for me.
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[–] fubbernuckin@lemmy.world 4 points 1 year ago

I kinda wanted to for awhile because I'd much prefer to have a service like that be paid instead of driven by ads, but it's getting harder to do that with how they're operating.

[–] dunestorm@lemmy.world 3 points 1 year ago (1 children)

I don't pay specifically for YouTube with no ads, that's just a nice bonus, the primary reason is YouTube Music which is amazing.

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[–] neal@lemmy.world 18 points 1 year ago (1 children)

I must be grandfathered in. I have YouTube Music for $9.99 a month that also includes YouTube Premium

[–] GentlemanLoser@reddthat.com 4 points 1 year ago (2 children)
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[–] sgtgig@lemmy.world 11 points 1 year ago (3 children)

I pay Google for Google domains (shutting down, being transferred to somewhere) and YT premium and they didn't tell me either of these things.

[–] TechnoBabble@lemm.ee 6 points 1 year ago* (last edited 1 year ago) (1 children)

All Google domains are transferring to SquareSpace, and you get 1 renewal at the old rate before SquareSpace can charge you whatever they want.

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[–] Ferguson_turd@lemm.ee 9 points 1 year ago* (last edited 1 year ago)

VPN and Argentina. Less than $2.50 US per month. Did this over a year ago and no issues.

https://www.reddit.com/r/nordvpn/comments/nu4st9/youtube_premium_subscription_for_way_cheaper/

[–] Uniquitous@lemmy.one 8 points 1 year ago (1 children)
[–] ClanOfTheOcho@lemmy.world 5 points 1 year ago

I saw the switchblade comb, even without animation.

[–] mrmanager 8 points 1 year ago

Lol 14 dollars for YouTube without ads when you can just run Newpipe. :)

[–] CarpeBumBum@lemmynsfw.com 6 points 1 year ago

Thus reinforcing the easy decision of never getting YouTube premium.

[–] _number8_@lemmy.world 5 points 1 year ago

i guess they've done the least [that i'm noticeably aware of] to destroy the site recently

[–] Metal_Zealot@lemmy.world 5 points 1 year ago (1 children)

Wow, and I just cancelled mine yesterday, crazy timing.

How can billion dollar companies justify this bullshit, when their main source of income is advertisers anyways?

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[–] Havald@lemmy.world 5 points 1 year ago (1 children)

What do you need an announcement for? They'll have informed the affected subscribers by mail, as they always do, and adjusted the prices on the sign-up page. Who else needs to be informed? I don't really give a shot about the pricing of a service I don't use.

[–] atomdmac@lemmy.world 3 points 1 year ago

I'm a subscriber and received no such notification. This is the first I'm hearing of it.

[–] draoda@lemmy.world 5 points 1 year ago

With the way YouTube treats creators with their demonetization policies, there's no way I am going to pay for that.

[–] ramble81@lemmy.world 4 points 1 year ago

Maybe mentally I've already been hit with inflation, but $2 and "significant increase" do not tie out to me.

[–] fidelacchius@lemmy.world 3 points 1 year ago

I got an email from YouTube explaining the increase along with a few extra months at the old price before they raise it for me. 🤷‍♂️. Seems fair

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