this post was submitted on 06 Oct 2023
306 points (98.1% liked)

News

23024 readers
3970 users here now

Welcome to the News community!

Rules:

1. Be civil


Attack the argument, not the person. No racism/sexism/bigotry. Good faith argumentation only. This includes accusing another user of being a bot or paid actor. Trolling is uncivil and is grounds for removal and/or a community ban.


2. All posts should contain a source (url) that is as reliable and unbiased as possible and must only contain one link.


Obvious right or left wing sources will be removed at the mods discretion. We have an actively updated blocklist, which you can see here: https://lemmy.world/post/2246130 if you feel like any website is missing, contact the mods. Supporting links can be added in comments or posted seperately but not to the post body.


3. No bots, spam or self-promotion.


Only approved bots, which follow the guidelines for bots set by the instance, are allowed.


4. Post titles should be the same as the article used as source.


Posts which titles don’t match the source won’t be removed, but the autoMod will notify you, and if your title misrepresents the original article, the post will be deleted. If the site changed their headline, the bot might still contact you, just ignore it, we won’t delete your post.


5. Only recent news is allowed.


Posts must be news from the most recent 30 days.


6. All posts must be news articles.


No opinion pieces, Listicles, editorials or celebrity gossip is allowed. All posts will be judged on a case-by-case basis.


7. No duplicate posts.


If a source you used was already posted by someone else, the autoMod will leave a message. Please remove your post if the autoMod is correct. If the post that matches your post is very old, we refer you to rule 5.


8. Misinformation is prohibited.


Misinformation / propaganda is strictly prohibited. Any comment or post containing or linking to misinformation will be removed. If you feel that your post has been removed in error, credible sources must be provided.


9. No link shorteners.


The auto mod will contact you if a link shortener is detected, please delete your post if they are right.


10. Don't copy entire article in your post body


For copyright reasons, you are not allowed to copy an entire article into your post body. This is an instance wide rule, that is strictly enforced in this community.

founded 1 year ago
MODERATORS
 

Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign

all 24 comments
sorted by: hot top controversial new old
[–] FlyingSquid@lemmy.world 44 points 1 year ago (1 children)

Research by the non-profit group revealed Shell sponsored livestreams of gameplay on Twitch by at least six streamers with a combined 5.5m followers. It also identified three more content creators on other platforms who were paid to promote the campaign in their videos. Those influencers, Media Matters said, have a combined 1.5 million Instagram followers, 8.5 million on TikTok and 11.6 million on YouTube.

A single paid promotion post last month by a YouTube presenter with the username Chica had a potential reach of 1.74 million people alone.

Sickening. And that's chump change for them.

[–] Woht24@lemmy.world 2 points 1 year ago (1 children)

What's chump change? There's no payment amount in your quote?

[–] FlyingSquid@lemmy.world 1 points 1 year ago (1 children)

Shell made almost $10 billion last year. How much do you think a few influencers cost them?

[–] Woht24@lemmy.world 0 points 1 year ago

I don't know, that's why I asked. It's the only interesting part of the story

[–] dangblingus@lemmy.world 32 points 1 year ago (1 children)

How do you do fellow kids? No cap, did you fill up your Mercedes CLK350 with Premium while bussin it to the new Megan Thee Stallion record? Remember to watch Formula 1 on digital cable!

[–] Misconduct@startrek.website 0 points 1 year ago

Something something... Toilets with human heads fighting things?

[–] dingus@lemmy.ml 27 points 1 year ago (2 children)

Epic not getting enough flak for being involved.

It happened on Fortnite.

The idea that Epic didn't know is a joke.

[–] dangblingus@lemmy.world 5 points 1 year ago

There would have been hundreds of pages of contracts signed lmao

[–] brlemworld@lemmy.world 7 points 1 year ago

They are also writing children's books and putting disinformation in them. https://youtu.be/_pNRuafoyZ4?si=gZriWapfJVpCD2MY