this post was submitted on 21 Oct 2024
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In a letter Friday to Kroger CEO Rodney McMullen, Congresswoman Rashida Tlaib (D-MI) said the plans — which involve using facial recognition tools in digital displays to target advertising to customers and collect information on them — potentially pave the way for biased pricing discrimination.

“Studies have shown that facial recognition technology is flawed and can lead to discrimination in predominantly Black and Brown neighborhoods,” Tlaib wrote in the letter, which was posted on social media Tuesday. “The racial biases of facial recognition technology are well documented and should not be extended into our grocery stores.”

Kroger is the largest grocery store chain in the country with nearly 3,000 stores and $3.1 billion in profits in 2023. Kroger and other retailers already use electronic shelving labels instead of paper labels to rapidly adjust prices based on a variety of factors, including time of purchase, where a grocery store is located and other data.

The plan to use facial recognition technology could allow the retailer to build individual profiles on customers, based on data like their gender and shopping habits.

In an August letter sent to McMullen about the same plans, Sens. Elizabeth Warren (D-MA) and Bob Casey (D-PA) said they were concerned about the chain building “personalized profiles of each customer, and then use those profiles ‘to determine how much price hiking each of us can tolerate,’ quickly updating and displaying the customer’s maximum willingness to pay on the digital price tag.”

The use of facial recognition tools in Kroger stores also raises concerns about how Kroger intends to “adequately” safeguard customer data, the Warren and Casey letter said.

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[–] atrielienz@lemmy.world 4 points 1 hour ago

Mask mandates may not be in effect but I can wear one to the grocery store. This is stupid and I will not participate.

[–] MajorHavoc@programming.dev 6 points 1 hour ago* (last edited 1 hour ago)

I think they are absolutely, positively, going to breach their face database and everyone's purchase history all over the Internet.

I've been watching for an event like this with popcorn ready.

I've got a good/bad/terrible feeling that they're playing for keeps in the race to be the biggest consumer privacy headline public relations disaster.

[–] helenslunch@feddit.nl 2 points 1 hour ago

So this is where they draw the line? Interesting choice...

[–] Badeendje@lemmy.world 7 points 3 hours ago

This is how you end up with laws mandating paper cards with pricing information.

[–] theunknownmuncher@lemmy.world 16 points 4 hours ago (1 children)

Oh no, I accidentally smudged a little bit of paint over the facial recognition camera lens... Oops!

[–] Linktank 7 points 2 hours ago (4 children)

Going to be hard to do when it's under a little black dome 45 feet up in the air. Also there's dozens of them...

[–] explodicle@sh.itjust.works 3 points 1 hour ago

sounds like a sombrero situation

[–] shininghero@pawb.social 5 points 2 hours ago

Oh no, I accidentally put paint in a super soaker and it squirted upwards on the camera! Silly me, I'm such a klutz!

[–] theunknownmuncher@lemmy.world 2 points 2 hours ago

Be careful to never shine a 20mW green laser into the lens of a camera!!

[–] Fuzzy_Red_Panda@lemm.ee 1 points 1 hour ago

Paint ball gun ftw

[–] PunnyName@lemmy.world 12 points 4 hours ago

And it definitely won't negatively affect people of color, at all, will it?

[–] ItsComplicated@sh.itjust.works 26 points 5 hours ago (2 children)

If companies can't protect the information they collect now, (a large portion of it gathered without consent), how are they going to protect even more information; and where can I opt out?....smh

[–] catloaf@lemm.ee 11 points 4 hours ago (1 children)

The opt out comes in the form of a can of spraypaint.

[–] Linktank -1 points 2 hours ago (1 children)

No it comes from taking your money somewhere else. Why would you continue shopping at a place that makes you feel the need to vandalize their property to feel safe?

[–] catloaf@lemm.ee 6 points 2 hours ago (2 children)

What do you propose I do when every supermarket in the area is doing this?

[–] Fuzzy_Red_Panda@lemm.ee 4 points 1 hour ago

Or when all the supermarkets in your area are owned by Kroger?

[–] Linktank 0 points 2 hours ago (1 children)
[–] catloaf@lemm.ee 3 points 1 hour ago (1 children)

I think I'll try vandalism before cannibalism actually thanks

[–] Linktank 1 points 15 minutes ago
[–] sugar_in_your_tea@sh.itjust.works 9 points 4 hours ago (3 children)

Two options:

  • wear something that prevents facial recognition (something like Reflectacles, for example)
  • don't shop at Kroger

I'm doing the latter, but I'm probably going to pick up some anti-facial recognition stuff as well, just to screw with the various other orgs that do this (gonna try going through the airport w/ them as well the next time I travel).

[–] noxy@yiffit.net 1 points 1 hour ago

I've thought about Reflectacles too, but I doubt the cameras use infrared in a store that's already very well lit.

Great idea though, and I hope they work on countermeasures that work with visible light cameras too

[–] grue@lemmy.world 5 points 3 hours ago* (last edited 3 hours ago)

Third option: force the government to outlaw this bullshit

[–] PunnyName@lemmy.world 9 points 4 hours ago

Kroger owns a number of stores, making it even harder to not shop there: https://www.scrapehero.com/store/wp-content/uploads/2021/09/Kroger_Company_USA.png

[–] just_another_person@lemmy.world 40 points 6 hours ago (11 children)

We need a law in the US banning the use of computer assistance for identifying humans. Hands down. It's not accurate, and it only emboldens people controlling resources.

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[–] dan@upvote.au 60 points 7 hours ago (3 children)

“To be clear, Kroger does not and has never engaged in ‘surge pricing,’” the statement said. “Any test of electronic shelf tags is designed to lower prices for more customers where it matters most.”

Isn't that the same thing? It doesn't matter if you raise prices on demand or lower them, the outcome is the same - different pricing at different times.

[–] rand_alpha19@moist.catsweat.com 13 points 5 hours ago (1 children)

"Well, you see, 'surge pricing' means raising prices during the most high-traffic times. Here at Kroger, we pride ourselves in raising prices slightly before and after the peak times, and that's technically not surge pricing! It's just dynamic pricing with surge characteristics."

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[–] Letstakealook@lemm.ee 39 points 7 hours ago

This is all a misunderstanding! The high price IS the regular price. We lower the prices at certain times to benefit our customers, who we love so very much. This is totally not surge pricing!

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[–] whotookkarl@lemmy.world 15 points 5 hours ago

Surge pricing=price gouging, there is no difference

[–] HootinNHollerin@lemmy.world 26 points 7 hours ago* (last edited 4 hours ago) (4 children)

Kroger also owns Ralphs, Dillons, Smith’s, King Soopers, Fred Myer, Fry’s, QFC, City Market, Owen’s, Jay C, Pay Less, Baker’s, Gerbes, Harris Teeter, Pick‘n Save, Metro Market and Mariano’s.

[–] sugar_in_your_tea@sh.itjust.works 6 points 4 hours ago (1 children)

Missed Fred Meyer, which is huge in the PNW.

I don't shop at any of those, mostly because it's not my closest grocery store. It is the biggest though, I just don't want to drive the extra 10 min to go there vs my local one w/ competitive prices.

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[–] Coreidan@lemmy.world 15 points 6 hours ago (5 children)

Thank fuck I haven’t heard of a single one of those stores and have never shopped in them

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[–] Assman@sh.itjust.works 3 points 4 hours ago

We switched from Kroger to a couple of international groceries. It's hit and miss quality wise, but this way I'm only supporting at most a handful of greedy shitbags.

[–] BallsandBayonets@lemmings.world 5 points 6 hours ago (3 children)

And now Safeway!

But don't worry, there's still Walmart as an option.

[–] helenslunch@feddit.nl 1 points 1 hour ago

One of the great benefits of living in Texas is HEB.

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[–] rand_alpha19@moist.catsweat.com 7 points 5 hours ago (2 children)

What's the benefit to the customer here? Idk if a store where I live started doing this, I would just stop going there. I know that can be difficult with the grocery monopolies in a lot of places, but I would try my hardest.

I think facial recognition should be banned outright because it's highly inaccurate, racially biased, and used improperly by law enforcement. But in cases like this, even just a ban for all non-law enforcement applications would be really helpful. People don't benefit from this! Just corporations, and barely so.

In my work as a government contractor, I witnessed the use of facial recognition for access control (getting into certain parts of a building) in exactly 1 building (of several dozens) and it was so completely unnecessary that I was left wondering what kind of nepotism or budget surplus lead to the implementation of such a lame security tool.

[–] MajorHavoc@programming.dev 4 points 1 hour ago (1 children)

What's the benefit to the customer here?

There's no intended benefit to the customer.

[–] rand_alpha19@moist.catsweat.com 1 points 58 minutes ago

Yes, it was a rhetorical question. Thanks for your input.

[–] socphoenix@midwest.social 7 points 4 hours ago

The problem is everything is a massive chain so as one goes, so goes them all so to speak. I have Kroger, Albertsons, and Walmart as my only choices for grocery store. I don’t see any chance that if Kroger does this Albertsons (assuming the proposed Kroger Albertsons merger fails) and Walmart don’t do the same.

Tl;dr it doesn’t need to benefit the customer if the customer has no real choice in where they shop

[–] EndOfLine@lemm.ee 20 points 7 hours ago

Well, they wrote some letters. There's nothing more the nations law makers can do to protect citizens from corporate greed and price gouging. /s

[–] dan@upvote.au 19 points 7 hours ago* (last edited 6 hours ago) (1 children)

In the USA, facial recognition isn't legal in some states (e.g. the company needs written permission from the individual to collect their facial data in Illinois), and other stores have had issues with facial recognition (e.g. https://www.ftc.gov/news-events/news/press-releases/2023/12/rite-aid-banned-using-ai-facial-recognition-after-ftc-says-retailer-deployed-technology-without) so I'm not sure how Kroger think they'll succeed with this.

[–] MajorHavoc@programming.dev 4 points 1 hour ago* (last edited 1 hour ago)

Honestly, they'll probably miss that and pay massive fines in Illinois. It seems to be the traditional approach by companies that get into facial recognition to also not bother to listen to anyone who could have told them not to.

[–] Zoboomafoo@slrpnk.net 8 points 7 hours ago (2 children)

There's no way lawmakers stop this, so anyone know a way to wear a mask in public without looking like a lunatic?

[–] uid0gid0@lemmy.world 4 points 3 hours ago

You could just become a fan of Insane Clown Posse

[–] Catoblepas@lemmy.blahaj.zone 16 points 6 hours ago (1 children)

I haven’t stopped wearing an N95 in public since 2020. I’m not going to say nobody has ever been weird to me about it, but the vast majority of people are more interested in my colorful hat than my mask. YMMV depending on location.

[–] Zerlyna@lemmy.world 7 points 6 hours ago

That’s a good idea. I don’t shop at Kroger but it’s only a matter of time for others to try this.

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