Copilot is fantastic branding tbh. It's like the MBAs want change for the sake of keeping their jobs.
this post was submitted on 06 Nov 2024
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For real.
I dislike Copilot with a burning passion, but I can't deny it's an amazing name. Because that's what AI in an OS should be.
A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.
Of course that's not what MS is doing, they're doing it to shove gimmicks down our throat and to scoop up data en masse.
Windows Intelligence is just... Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?
I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone's face and made us all hate it. Now they have to rebrand and hope we don't hate that too. Spoiler, we will.
Don't even know why they think rebranding it will work
People aren't stupid. Referring to shit with another word doesnt make it any less gross.
don't fool yourself. people still don't know how to install windows. consider the outside world, not just our echo chamber
Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”
Pro max plus
It's such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they're even doing in the building.
Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.
But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime... They're all very descriptive and cool sounding names of their software products. Copilot is a great name that they're throwing away along with Cortana because their crappy practices are crappy.
It came from github copilot, which quite literally codes alongside you, like a copilot.
And also, isn't Copilot in other MS products besides Windows as well? Even if not now, it could be in the future. This naming would make it limiting to expand.
Microsoft is famous for nonsensical product and feature renamings. There is Microsoft 365 Copilot in their enterprise offerings, which integrates well with Copilot in Windows. And there is a tool to build your own Copilots with customized logic and data sources.
So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.
Shoukd name it "Micro intelligence".
Its still the same PR nightmare and no one wants your AI crapware Micro$oft!
Yeah I love that it's just a shitty product, but no, go on try fixing it with ✨ rebranding ✨
This is not only for Microsoft, AI is overhyped as a whole.
That would be an oxymoron.
Give it another 6 months and it'll be "Skynet for xbox" or something similarly worse.
I mean that's standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it's the same product.
"have you tried painting it pink, then maybe they will like it"
Bro looked at apples corny branding and envied it 😭🤞
As always, Microsoft is always one step behind apple.
At least apple intelligence was a little clever, its abbreviation is still "AI"
But windows intelligence? That just sounds fucking stupid. As an operating system windows is not known for its intelligence. Stupid slow, bloated, spying sack of shit software.
They should've looked at their star software product: Microsoft access.
Now presenting: Access Intelligence
again?
Wii
If they did this from the start it might've sounded fine, but now it just feels like they're trend-chasing after Apple Intelligence...
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No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.
It sounds invasive. Like it's a private intelligence agency and not a chat bot.
Perfectly on brand for Windows then lol
lol I didn’t think like that at first, but now it’ll stay in my mind.
Just so I'm the first one to utter the phrase:
"We have credible reports from Windows Intelligence that a crime has been committed, your computer is going to restart. "
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"Windows Intelligence" is an oxymoron, just like whoever came up with this rebranding.
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