Idk, maybe if they didn't lock down their game to the point of always online with no mods and maybe if they reduced the grind to a point people with a job or a life could play the game and still progress the game at all, more people would play their space game.
It was borderline acceptable in 2015 when their game was the only one of it's kind but that is no longer the case. It's time to open things up or the game will die. Because as it stands, playing their old games + mods is a better choice than their new game with always online drm and no mods.