this post was submitted on 06 May 2025
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[โ€“] fazalmajid@social.vivaldi.net 3 points 4 hours ago* (last edited 4 hours ago) (1 children)

@Sunshine "wach" basically means "woke" in German, so that's two arguments in favor.

[โ€“] Realitaetsverlust@lemmy.zip 3 points 2 hours ago

That has nothing to do with "woke" tho.

"Wach" in that context is more meant as "awake" and refers to the fact that the drink contains the maximum amount of caffeine that is still considered legal.

[โ€“] SunshineJogger@feddit.org 40 points 11 hours ago (1 children)

Well, of course. It's a grand marketing opportunity I am surprised to not see used much more yet

[โ€“] mriswith@lemmy.world 9 points 6 hours ago

I am surprised to not see used much more yet

It's because a huge amount of people in leadership positions around the world still think they can just keep their head down and pretend nothing bad is happening.

[โ€“] madjo@feddit.nl 11 points 9 hours ago (1 children)

If only they weren't so expensive :)

[โ€“] Jumi@lemmy.world 4 points 3 hours ago

I use it as a treat, makes the caffeine more effective too.

[โ€“] davepleasebehave@lemmy.world 4 points 8 hours ago (1 children)

why did they change the faces on the label? I preferred the old faces... anyone know the story?

They had a rebranding in 2024 and just wanted to make a more "modern" logo. No story behind it.