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I hate it when some excessively pompous enthusiast for something not-chess compares whatever it is to chess.
(hexbear.net)
If it is somewhat like chess in mechanics, that's one thing.
What I mean is the "MMA grappling is like chess" or "Overwatch is like chess" or even "crypto day trading is like chess." What they mean is it's a big boy very serious very smart interest for big boy very serious very smart people. 
I hate that, especially because I've recently noticed just how silly and chuddy the largest and loudest parts of the chess community, especially its fandom, really are. The pretenses of detached gravitas really ring hollow when some jerkoff like Kasparov runs his mouth about how he read The Gulag Archipelago and became enlightened. 