Paying for software or software support is a genuine hurdle:
- Ads
- Sell user data
- Subscription fee
- Donations
Article ultimately focuses on 4 wanting to make it a social norm. I think this is wishful thinking. Businesses need hard legal or financial incentives to do anything. Adding a (stronger) tax break could work, but now you've added complexity to the tax code which means more loopholes. Suddenly paying for android is "teeeechnically" open source and you get abuse.
Seems like this is a solvable problem though.
My dad used to watch TV and I always wondered why given how shit it was, nothing but ads. He told me about how great it used to be when he was a kid. I can't help think the same thing is happening now with the internet. It's dying. It's already shit compared to 10 years ago and I only see it getting worse. Our generations will cling to it remembering what it used to be though, just like he did.