the V-word is just off-putting to quite a few omnivores.
The discussion was about the ingredients being too exotic, not the labeling, but regarding the labeling, I don't understand how a vegan product marketed toward vegans by indicating it's vegan is a bad decision. Nocciolata puts up the label "vegan" too (it's also palm oil-free, which is cool). Again, I'm sure Ferrero understands what their target audience is for this and have accounted for the extremely-close-minded-omni demographic.
Hey, though, you're the first person in this thread to actually mention by name a vegan Nutella alternative that doesn't use palm oil, so you win first prize. ππ₯³