They should have spent those millions to fund development of a store that can actually compete with the competition and studios that produce games, which they then can sell on their own platform.
Instead they snatched up every new release on the way to Steam while still not being able to provide the basic necessities of a modern PC store front.
So why should I bother purchasing something from them? They have nothing to offer and actively make it harder for me to play games through their store with their anti-Steam Deck stance.
But it does, paying third parties to not publish on your competitors platform is the oldest anti-competitive behaviour in the book.
It would have been completely fine if they started out with actually funding development of new games and only releasing them on their store.
I would have even given them some slack for their bad launcher since they were new to this.
Instead we are here, almost 6 years later. Their launcher is still trash, their exclusive deals were a complete money sink, EGS is still not profitable, they burned all bridges to Valve and are not one step closer to their claim that 30% is too much and they can do it with ~~8%~~ 12%.