I have my own company that helps companies websites. There is a company called 6sense that scares the crap out of me. They are able to use Facebook, insta, and reddit. They are able to assign an id to you, even in incog.
They have some crazy algorithm that can eventually match you to the real you. Then stick you in a cohort to sell to you.
Even if you use brave or Firefox. Doesn't matter.
He has good comedic timing. I enjoyed him onSNL