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I think about this a lot. In the 2000s, there would be all these music services that hype themselves up. The Downloadable Music Wars. We all used Napster or whatever pirating tool and it was just easier than paying. In the end, they were all smoke and mirrors and the services died out, while Apple and their iPods won.
In the late 2010s was the PC gaming Wars, Steam was really getting some heat. Not just other e-commerce stores like Epic, but also game streaming services like onLive and PC Game Pass. Again, all these wack ass companies (wtf Origin) and most of them have either folded or are on life support and migrated to Steam.
We're currently in the Streaming Wars. Probably the second or third version of this war, since the first war killed Blockbuster. I honestly don't believe many of them will survive past 2030. For sure Netflix and Hulu. Maybe half of them die, and six more will crop up. Who knows.
But what I do know is that whenever these "wars" occur, you see a lot of the shittier companies get worse and worse. And if you never picked a side and did your own thing (ignore them or sail the open seas), you get to look back and laugh at these clowns.
The merging of Hulu and Disney got me thinking that in the end they'll probably all merge into one streaming service with individual channels for each, like 'the Hulu channel', etc. Essentially just reinventing cable.