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What the hell is Microtargeting? Is he targeting them or not?
I assume microtargeting is messaging that is only shown to a very small number of people rather than targeting which is shown to a lot of people in the hopes that certain people will see it.
His PAC is targeting multiple groups separately with conflicting messages instead of advertising to users across the platform broadly with messages that don’t contain contradictions. The PAC is trying to convince everyone that Harris supports whoever they assume to be each ad recipient’s big enemy.
Targeting not just Jewish people but Jewish people in a part of Pennsylvania sounds pretty "micro" to me.
It is using a very narrow set of definitions to find a group especially sensitive to a particular voting subject and targeting the ad to that micro group.
This allows you to be as specific as sending an ad to 13 year old, red headed, boys, named Ryan living in Pensacola.
Used for political goals you can make very specific ads for each group of people.
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