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I thought this website had the official list
https://bdsmovement.net/get-involved/what-to-boycott
Edit: if that is the official website, here's their statement saying coke is targeted now https://bdsmovement.net/news/coca-cola-quenching-israel%E2%80%99s-genocidal-soldiers%E2%80%99-thirst
the whole list on the first link is: hp, siemens, AXA, puma, isreali fruit & veg, soda stream, ahava, sabra
seems kinda short...?
Yes that's the point. The lists you see with dozens of brands are unofficial, and the BNC does strategic focused boycotts of what they think are the most complicit companies.
Their rationale :
I'm sympathetic to this rationale. If you actually want a mass of people to participate in a boycott, it can't be a laundry list of products.
yeah, consumer boycotts have very little leverage. you need a huge amount of people to know and care and change their behavior to make a blip and for the business to not think it's from some other reason.