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The article doesn't seem to mention it, but last week they accidentally sent out a mandatory evacuation order to all 10 million phones: https://www.cbsnews.com/losangeles/news/emergency-evacuation-alert-sent-to-residents-across-la-county/
I wonder how much that will dampen the effect of the real order if it comes. Colorado sends emergency alerts for so much- missing children and geriatrics, violence against cops anywhere in the state- that there's a lot of notification fatigue when we get the handful of wildfire alerts each year.
It's one of the fundamental problems of outrage-driven engagement and for profit news. Eventually people burn out and tune out. Then something important happens and people are ambivalent. Some people wallow in it and go bananas (see: fox News chuds) but the majority of people don't like being harangued by spectacle every goddamn day.