this post was submitted on 16 Apr 2025
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Culture has fossilised. Nothing new is being made, just rehashes of the same "safe" shite because bigwigs know the stuff that already exists will make them that sweet, sweet money.
The only way to free ourselves is to stop consuming the overdone cash cow slop. If we don't vote with our wallets and make it not profitable for them, it will never stop. They'll keep regurgitating the same "remakes and reboots" until society collapses. Resist FOMO. Stop consuming.
Also fuck Rowling.
I really liked Tenet
This is why I haven't been able to bring myself to watch all the new Star Wars stuff. Or all the new Lord of the Rings stuff. Or all the new Marvel stuff. It's just all a fuckin hokey cash grab. However, there are still a LOT of new things coming out that are great. I watch a new (to me) movie just about every night, and there's been some real gems.
People don't spend money to go see "new" shit, but do spend money to see rehashed "safe" shit, so why would studios bother trying to make anything else.
Like it or not, money talks. And the public has overwhelmingly said this is what they prefer.
It's the other way around.
Studios used to take chances on new IP's back in the day when they didn't have to make a billion dollars at the box office just to "break even" (I'm being a tad hyperbolic about that number). There's a clip of Matt Damon on 'Hot Ones' breaking this down. For those who can't (or don't want to) click the link, it basically goes like this:
In the days before the streaming boom, a movie studio could afford to spend a bunch of money producing and marketing an original movie, knowing that what they sank into production and advertising would most likely be recouped in video rentals, in the event that the movie under-performed at the box office. Once physical movie rentals went away, so did all that back end money, and studios became a lot more hesitant to take those kinds of risks. The end result was that studios started buying existing IP's that were already popular and producing those almost exclusively. The final death throes of video rental stores happened in the mid-to-late 2000s (think MCU Phase 1 era), and that's where we saw the big increase in reboots, sequels, prequels, franchises, and cinematic universes.
So basically, the majority of big studios lost a ton of revenue from the defunct video rental business, so they did a bunch of market research to find out what people liked (or rather, what made the most money), then decided that was pretty much all they were going to make from then on. The public ate it up for the same reason they eat junk food or smoke meth; it has no substance, but it has all the right ingredients to trigger a dopamine response.
The fault here lies with the dealer, not the junkie.
Money talks if profit is the only goal, and all money talks is bullshit.
Congratulations, you just discovered the goals of studio executives.
I'll add that the cost to see anything is so freakn high right now that no one wants to chance losing so much money on something new that turns out to be a dud. So safe it is!