this post was submitted on 04 Jun 2025
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It feels unsustainable, right? Like the value of of this tsunami of advertising has to be inflated, especially with bots/agents taking over traffic. People’s tolerance for junk isn’t infinite. At some point the illusion has to crack, and the advertising bubble will pop and burn the internet/app ecosystems down, hopefully…
Yeah, there has to be a point when they're going to realize that they're hosting bots to advertise to bots, and nobody is going to want to pay for that.
I think you're underestimating the level of intelligence that world-wide corpos have. they do have statisticians and mathematicians, and i guarantee you they do the calculations about these things already.
I doubt they look beyond 'number goes up'
Except other bots
What I already see around me is more and more people moving their files and identities offline into home NAS and filesharing setups, like Nextcloud. Their conversations are moving to Signal, Mastodon, Lemmy, Nextcloud Talk, or just plain text. For now its the more technically savvy, but even non professionals with low levels of admin experience are reaching out and asking now, and non technical people are looking for access to those private resources.
The snowball isn't big yet, but it is rolling. How far it goes and how big it gets, we'll see.
However what surprises me is that this did not happen sooner and due to ads, but rather it is AI and the complete uphill battle it is becoming to keep your private data out of the multitude of inbound AI vectors that is finally pushing people down the hill.
The people sucking each other's farts in the marketing industry have no shame. They market themselves first, your product 2nd, and for some reason these cold calculating corporations throw obscene money at them.
I think it must be some good old boy network where the people at the top invest in certain marketing agencies and they use them to leech money out of the companies they work for with little risk of being caught for embezzlement.
GTA 6, one if the top known franchises in the industry, will be spending $500 million+ on marketing.
In comparison, GTA 5 cost about $265 million to release
The budget for marketing has doubled the cost of the entire previous game. Does anyone need ads for GTA6? Wouldn't just having the devs do livestreams of them playing the game and discussing the tech involved with making GTA6 not create enough hype? Does there even need to be additional hype created?
I just dont buy it. These penny pinching losers that run our world don't just give away half a billion dollars for a couple trailers and some ads plastered all over the internet and IRL. Marketing looks like shit, smells like shit, tastes like shit. It's fucking shit. Why buy a $500 million dollar turd unless you were somehow getting a cut?
There is a bit of an "arms race," where other games/entertainment could steal GTA's engagement. Eyeball time is finite, and to quote a paper, "attention is all you need."
You aren't wrong though. Spending so much seems insane when "guerrilla marketing" for such a famous IP would go a long way. I guess part of it is "the line must go up" mentality, where sales must increase dramatically next quarter even if that costs a boatload of marketing to achieve.