this post was submitted on 27 Sep 2023
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You are giving me explicit consent, though, as payment for downloading a whitepaper. Your options are to opt out at point of sign up, or at any point after that, or, of course, not download the paper
Or if you've been prospected, I have to maintain a reason for emailing you in the CRM, and I'd invite you to consider the ramifications of "businesses can't contact other businesses." What if you need your windows cleaned? Or your fleet vehicles need to have their tires checked? Or you need a new warehouse to expand your business?
You personally in your every day role may not want that, but businesses, in general, do.
I am emailing you about your job if you are in charge of expensive ($10MM+) software applications and are interested in downsizing your compute and storage costs. Are you those things? If you are a CDAO of a billion dollar company, you probably would like to consider the product I work for.
You don't understand the word "explicit" do you? Unless I check a box that says "please send me bullshit", I am not explicitly giving you consent to send me bullshit. You're also not giving me an option to pay for the whitepaper to avoid being sent bullshit.
The ramifications are that your shitty industry dies over night, and I'm okay with it.
Okay, now I've lost respect for you as a person. If I need any of that I'm going to ask my peers for references because I trust references way more than some jackass sending me the same e-mail 12 times over 6 weeks. If I can't get references, them I'm going to use a search engine. Did you forget that exists?
But for all your bragging about being able to drill down and locate very specific individuals, none of you drill down and search by "this person in particular NEVER responds positively to spam". So until you start doing that, I'm affected by your immoral practices and I get an opinion too, whether you like my opinion or not.
We're having a conversation about your industry in general. Not whatever goalpost you move the conversation to.
It's clear to me from this conversation that your industry is not able to morally justify themselves and instead of owning your shitty behavior you have convinced yourselves that you're doing people a service. You are not good people. :(
Also, I did notice you conveniently ignoring my comments on sending 12 freaking e-mails. I'd love to see you justify that nonsense.
You don't need to lose respect for people who are brainwashed by capitalism. They don't know better because it's normalised for them all the time. If you berate them, it won't make them change their ways or see that they're doing harm.
Mailing people out of the blue is probably a good way to get new customers. How else will people know? SEO is always tricky, advertisements are often blocked, calling a company or sending some mails might get better results. However, twelve mails is clearly overdoing it and there should be a functioning opt out button even out of those mails.
I guess a better way would be to go to conferences of your target demographic, but that would require effort.
in this hypothetical, you did. It doesn't specifically say the word "bullshit" but it does give you an opt-out, both on the sign up and the thank you page, and in the immediate bounce back confirmation and in every subsequent email.
supply chain software? have you considered that everything you've purchased in the last 25 years at least was monitored by supply chain software?
you personally know the owner of several fleet maintenance companies? What if there's a better fleet maintenance company that you don't know that would be better for your company? I fail to see how "ask someone you know" works at the scale of billion dollar businesses.
I'm afraid your mistaken, that is one of the factors the aforementioned software can segment based on, plus we report on it too
then I'm afraid we're talking cross-purposes. I am talking specifically about my process and experiences. You may personally hate all marketing, but I think a more realistic take is that taking products to market is an essential part of the economy
im not saying I'm saving lives, I'm saying that in return for money the company I work for will reduce your compute spend on cloud processing. yes, that is literally a service. how else would you define it? Same as if you pay someone to mow your lawn, they are doing you a service in return for money.
I'll need to scroll back up to see your comments on the 12 emails I'll edit it in.
edit: i don't see any comments specifically about 12 emails but you do say "spamming me."
This will probably anger you more, but if we're talking specifics then that is compliant with what the law says is or is not "spam." So, colloquially, it could be considered spam, but legally it is not.
However, I would say all I've done is describe how the process works, (edit: for example you say I am bragging, I am not, if such clarification is needed, I am neutrally explaing the processes I am employed to undertake) I think you've gotten way angrier than is justified and blown it a bit out of proportion. I understand getting an advert for a new service is mildly annoying but I don't think it's worth getting angry enough to insult someone over.
I would remind you that all I'm doing is a fairly boring office job, sending emails to other office jobs because they work specific jobs that my company specializes in helping.
I thought it was clear we were talking about marketing in general since you announced yourself as a marketeer and made no mention of your personal industry. We should ditch the conversation. We're not going to see eye-to-eye at all here.
there's no way to briefly cover the breadth and depth of all go-to-market strategies though. B2B, B2C, N4P, and then by vertical, by segment, by persona, by horizontal, by business unit, country, technographics, firmographics, psychographics... there are as many different methods as there are companies, and in many cases several methods within a business unit within a company.
I know it's tempting to say "I hate all marketing," but I'd ask you to consider that sometimes we do like it — when a new restaurant opens that looks good, when the new series of our favorite show comes out, when a new game or movie comes out, a new Warhammer collectable, Pokémon card, muscle car, the latest match of the sports team we support...
There must be some profit-driven entertainment you enjoy and it's unlikely you were motivated to enjoy it by knowing the creators personally.
If I'm a CDAO of a billion dollar company, I've already delegated that cost reduction effort to someone else and your type of unscrupulous spray and pray marketing is exactly what I've told them to avoid once they see it.
I work in IT, and routinely blacklist vendors, block their corporate email domains, phone number blocks, etc., once I find they are doing this targeting toward my company in hopes of landing "the right decision maker" to talk to. If your product is good and worth it, and we actually need or want it, you don't need that type of sales/marketing tactic to get in the door.
Respectfully, I disagree. Procurement is a large arm of many businesses with a supply chain, and if you blocked buying teams from speaking to vendors there'd be an uproar.
You're absolutely certain none of the people at your company of Director level and above have any third party onboarding calls, nor cost reduction mandates that consider third party tools? I am extremely doubtful that is the case.
And, furthermore, I wouldn't be surprised if the company you work for goes harder than I do at mine. What's your send frequency to MQLs?
I don’t prevent them from reaching anyone. I do prevent scummy sales and marketing people from doing spray and pray email and phone tactics trying to peddle wares, though. When a company sends hundreds of emails or starts auto dialing our phone number ranges indiscriminately, they are blocked.
well then the context matters as it's not 100s of emails, it's 12 emails to one person, and that person either filled in a form or had met a specific set of dozens of criteria (as mentioned, firmographic, technographic, psychographic, in some cases based on SEC 10K/Q filings, in others based on M&A or hiring announcements) for us to consider approaching them.
We are talking about me emailing 3 people at your company, tops, during work hours, about specifically their jobs.
The "approaching 3 people" bit is quite targeted, but I still get sketched out at the fact that you're setting "12 emails" as the minimum because it's the legal maximum. It's like drivers that interpret the posted speed limit as "you must drive at least this fast, but don't go over or you will get ticketed" and not reality of "this is the max legal speed you are permitted to drive without penalty".
Before you go into a "if you don't agree with the law" bit, I'll just note that just because something you're doing is legal, doesn't make it ethical, wanted, or moral. I can play my stereo, outside,, at a certain max decibel level, every day, until exactly 10 PM, and still be within the law. That doesn't mean my neighbors won't want to murder me after the 2nd or 3rd day I do it. Ethics and morality are the reason I don't, not the law. The law if for companies/people/entire industries like yours (marketing, not your product), because society knows guardrails are needed, even if they are overly loose (likely intentionally as a byproduct of lobbying/brigery).
it's not the legal maximum it's the industry defined benchmark as affecting deliverability, at which point you want to disengage from sending to avoid a negative impact to your domain score as a legitimate sender.
You may dislike that but it's set as a benchmark because its considered de rigeur. To do otherwise affects the competitive ability of the company against its vertical competitors.
Now, again, thats not me personally but rather all email marketing (with some horizontal and vertical adjustments, e.g. industry / NAICS)
To me it's the same as no sales assistant wants to ask you if you want to super-size your meal, or sign up for the credit card, or join their rewards program: but you have to do it because it's part of the job.