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No, but they're consistently reasonably close to that. I'm not likely to pay drastically more on Amazon than elsewhere.
What they do have is a very large selection, which is a major benefit; I don't want to deal with eight different retailers and eight different orders when I can just hit Amazon.
At a lesser scale, this is what made department stores do so well.
https://en.wikipedia.org/wiki/Department_store
Amazon's basically done the same, writ large. They can offer pretty much anything you want from a consumer standpoint at a single location.