we collect the information that you provide by entering it into certain Service features. For example, when you want to post in a forum, you provide us the content for the post (which could contain PI which we collect and then display for you on the forum). Likewise, when you use other features such as voice or text messaging, blogs, surveys, user-generated content, activity streams, or social media, we may first collect the information you enter into the feature.
We may also automatically or passively collect information about your use of our Services, see the sub-sections below for a list of categories by sources of such information.
Each time you use a PlayStation console or a PlayStation app on a PlayStation console or other devices (such as a mobile phone or PC), we may automatically collect information about your use of that device and app. If you sign into an Account, we may combine it with other information we have for that Account.
The information that we collect from devices may include: Device identifiers such as your PlayStation console ID, mobile device IDs, cookie IDs, or serial numbers, Network identifiers such as your IP address and MAC address
We may receive information, including the following, from third party sources and combine it with information we already directly collect from you. We will handle the information in accordance with this Privacy Policy.
Game, social media, or other information, from those third parties or services you link your Account with
Marketing and Advertising: We may target and personalize our marketing communications, purchase recommendations and advertisements that we display on our and third-party websites and services based on the information we have collected about you.
The list just goes on here, but to boil it down: Sony wants dat sweet sweet data.
JFC the web has gotten really bad with people that don't know anything spreading confident misinformation.
The terms there are related to Sony's own advertising through their own ad services on PS5 and partner publisher stores like Ubisoft connect. Things like when you see a sponsored link to a game in their store section.
The third party data sharing is things like "X number of people saw the ad, Y number of people clicked through, Z number of people bought it" or "only 12% of the people who played Baldur's Gate 3 interacted with your ad but 46% of the people who bought CoD III interacted with it."
Major ad networks like Google or Microsoft or Meta aren't going to pay Sony shit for the data that "your throwaway email you used to sign up for PSN is linked to your steam account's Helldivers 2 activity where you killed 8 bile titans last night." That data is just way more noise than signal and no one cares.
What Sony does care about are things like the number of people who have already signed up for PSN lowering friction for other associated services next time, or legit things like they said about centrally managing bans and account management on the provider side.
Even things like friends lists and connections are extremely valuable, so that as Sony moves more into multiplayer gaming a user who was adding friends in Helldivers 2 on Steam has those same relationships in Helldivers 3 on PS5 or through a non-Steam store. Because of the degree that social connection management influences things like PlayStation/Xbox/PC purchase preferences for games, that right there is way more valuable to them than what you think they are after, which is pretty much worthless outside of PS5 in-UI ad usage.
So yes, it's about data. But not the data or partners you think.
JFC the web has gotten really bad with people that don't know anything spreading confident misinformation.
Where are you getting this information from?
You assume that everyone is using throwaway accounts, which is a dubious claim. Most everyone creates accounts with their personal information without a second thought.
So again, just because it standard means its okay? PSN, and really all major companies have proven they can't properly handle our data.
You know we are on Lemmy right? Where the majority here are privacy oriented, and may even actively be doing their best to push for others in every aspect to fight back. So, look in front of you and see a gift horse in its mouth. Rossman, AH, lemmy, were fighting back and its starting to show it can work.
I'm not saying it's 'okay.'
The fact that the game was sold workable in territories that can't get PSN accounts and now have an unplayable game outside of the standard return window is on its own inexcusable and needs to have a special exception made for returns/refund.
I'm saying that OP has no idea what they are talking about.
(And while it's true that Lemmy sometimes tends to be privacy oriented, it's a bit frustrating that we're currently having this discussion on a server that returns a
401for common VPN connections, so this particular community doesn't seem too privacy oriented.)I think I'll trust Sony's Privacy Policy over some dude on the net
E: why are we upvoting the guy who has made dubious claims with zero evidence?
Dog, you asked them where they got their info and you didn't like the answer 😂 get real
Dog I loved their answer because it proved they had absolutely zero evidence. It's pure conjecture very likely fabricated on the spot.
Still barking, dog?
If the largest console gaming platform was selling user data to advertisers, you'd think that at least one of the many guides trying to solicit marketers to give a shit about targeting gamers would be mentioning it as a resource, no?
Tell you what - you are so big on evidence, why don't you find a single mention of being able to target PSN users on any ad network off the console in any case study, article, media buyer award submission, or pretty much anywhere to date and I'll cede the point to you.
Here's a few places to start looking:
https://blog.twitchmetrics.net/the-art-of-video-game-marketing-strategies-and-real-world-examples/
https://integralads.com/converting-gamers-to-consumers-research/
https://www.warroominc.com/institute-library/blog/why-marketers-should-consider-targeting-gamers/
https://www.datazn.ai/blog/gamer-advertising
https://www.adweek.com/?s=PlayStation
https://adage.com/results?search_phrase=PlayStation
These should start to give you an idea of what tools marketers actually have at their disposal to target console gamers, and just how often or not industry press discusses the platform.
Edit: It's so bizarre users immediately downvote the information pointing out they are wrong. This person did the same thing within minutes of my initial comment too. Though it seems people that come along later on tend to appreciate the info, it's still pretty weird to me that the users themselves are so committed to thinking they are right rather than actually being right.
Edit 2: You'd also think maybe Twitch would be one of the advertising partners that would be interested in buying that data. Weird that in their audience page for potential advertisers there's zero mention of PlayStation as an audience partner: https://twitchadvertising.tv/audience/
Are you still here?
Don't worry. I'll still be here.
Take your time finding a source. I'll wait.