this post was submitted on 17 May 2024
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[–] starman2112@sh.itjust.works 153 points 6 months ago (4 children)

Imagine spending 40 billion dollars on one of the most recognizable brands in history, so deeply embedded in the public consciousness that any other company would throw virgins into a volcano for a chance at that level of recognition, just to replace all of that branding with your own little name that everyone has been telling you sounds stupid for the last 25 years

[–] macrocephalic@lemmy.world 58 points 6 months ago (2 children)

It's so much so that every news article that quotes it still says "X, formerly Twitter".

[–] UndercoverUlrikHD@programming.dev 51 points 6 months ago (1 children)

That's because X means absolutely nothing. It's a letter commonly used to fill in blanks. It's an awful name for any company/brand.

[–] TheBlackLounge@lemm.ee 28 points 6 months ago (1 children)

I've seen and prefer "Twitter, now X".

[–] flying_sheep@lemmy.ml 5 points 6 months ago

Twitter (now “X”)

[–] CitizenKong@lemmy.world 33 points 6 months ago (2 children)

Welcome to the mind of a narcissist.

[–] pyre@lemmy.world 19 points 6 months ago (1 children)

i think that gives him too much credit. he's just fucking dumb and bad at everything. he failed upwards so long because he wasn't too visible in the public eye. now he's terminally online and constantly embarrassing himself and his companies.

[–] CitizenKong@lemmy.world 9 points 6 months ago* (last edited 6 months ago)

Yes, because that's what happens when a narcissist has way too much money. A person capable of self-reflection would realize that it's much easier and safer to trust people around you that know more about their respective areas of expertise. That's what good leaders do, they delegate. Musk is incapable of that. The companies he owns are not yet bankrupt despite, not because, of him.

[–] JustZ@lemmy.world 5 points 6 months ago

Dude thinks the cyber truck is cool, and not the dumbest fucking vehicle ever.

[–] erwan@lemmy.ml 19 points 6 months ago (1 children)

Yes, I mean how many companies get their brand turned into a verb?

[–] etruscan@lemmy.ca 15 points 6 months ago (3 children)

It’s like someone buying Kleenex and going “Nope, it’s called K now.”

[–] enleeten@discuss.online 5 points 6 months ago

Elon: "Need some Ks, mate"

[–] starman2112@sh.itjust.works 4 points 6 months ago

At least K has something to do with Kleenex. It's more like buying Coca-Cola and changing it to J

[–] Beetlejuice001@lemmy.wtf 3 points 6 months ago

IMHO it was more about preventing more social justice movements akin to #metoo