this post was submitted on 30 May 2024
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I assume no legal entities are involved here, and these are made and put up entirely undercover by activists.
Well, they're on billboards so someone legally owns them even if the activists were the ones renting the spot. Someone has their real name tied to those and I'm sure a corporation would try and get something out of them.
Nope, they just put up their version of the billboard on some ad companies infrastructure. It is illegal, but does not carry a big punishment, and even so it is not enforced by the police. They even have a guide on how to do it:
http://brandalism.ch/wp-content/uploads/2016/12/Brandalism_Subvertising_Manual_web.pdf
Yes that was my point/assumption, they just printed them themselves and go put them up in the dark of the night.
Edit: this link was totally awesome, made me seriously consider it haha.