this post was submitted on 30 May 2024
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FAST TRACK THE APOCALYPSE (cdn.road.cc)
submitted 7 months ago by MrMakabar@slrpnk.net to c/memes@slrpnk.net
16 comments fedilink hide all child comments
 

Source: https://road.cc/content/news/billboards-targeting-shell-and-british-cycling-praised-308413

all 17 comments
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[–] Tylerdurdon@lemmy.world 42 points 7 months ago (1 children)

Being over in Murica, I have no idea on the context, but think it's wonderful if it's real.

[–] then_three_more@lemmy.world 26 points 7 months ago (4 children)
[–] krimsonbun@lemmy.blahaj.zone 28 points 7 months ago

the names of these people are amazing lol

[–] acockworkorange@mander.xyz 4 points 7 months ago (1 children)

There’s no context whatsoever in there, mate. Did British Cycling sell its soul to Shell?

[–] acockworkorange@mander.xyz 3 points 7 months ago

There’s no context whatsoever in there, mate. Did British Cycling sell its soul to Shell?

[–] toaster@slrpnk.net 20 points 7 months ago (1 children)

Well done! Is there a Lemmy community where I could find more of this?

[–] Console_Modder@sh.itjust.works 18 points 7 months ago (1 children)

I guess this would kinda fit in with A Boring Dystopia . Hopefully that link works, I've never linked a community before

[–] pacmondo@sh.itjust.works 5 points 7 months ago

Works for me!

[–] RealFknNito@lemmy.world 17 points 7 months ago* (last edited 7 months ago) (1 children)

Surprised this doesn't fall under libel, claiming to partner with a brand and put words down as if they said them. Not that I don't support God tier trolling of gas companies, just seems like they'd make a litigious move.

[–] Obi@sopuli.xyz 18 points 7 months ago (1 children)

I assume no legal entities are involved here, and these are made and put up entirely undercover by activists.

[–] RealFknNito@lemmy.world 2 points 7 months ago (1 children)

Well, they're on billboards so someone legally owns them even if the activists were the ones renting the spot. Someone has their real name tied to those and I'm sure a corporation would try and get something out of them.

[–] MrMakabar@slrpnk.net 5 points 7 months ago (1 children)

Nope, they just put up their version of the billboard on some ad companies infrastructure. It is illegal, but does not carry a big punishment, and even so it is not enforced by the police. They even have a guide on how to do it:

http://brandalism.ch/wp-content/uploads/2016/12/Brandalism_Subvertising_Manual_web.pdf

[–] Obi@sopuli.xyz 2 points 7 months ago* (last edited 7 months ago)

Yes that was my point/assumption, they just printed them themselves and go put them up in the dark of the night.

Edit: this link was totally awesome, made me seriously consider it haha.

[–] umbrella@lemmy.ml 16 points 7 months ago* (last edited 7 months ago)

baaaased

love me some subvertising